Brittany Hockley appears to be looking for a “free wedding” after approaching several brands in the run-up to her nuptials to Swiss footballer Benjamin Siegrist.
The podcaster’s manager put out an industry call for brands to collaborate with the former reality star this week, hinting that it will be a sponsored event.
“Brittany Hockley has recently announced her engagement to Rapid’s number one goalkeeper Benjamin Siegrist,” said Australian newspaper Social Diary, the members-only “PR bible.”
“We’re interested in finding fitness, beauty and lifestyle brands that could align well in the run-up to Britt’s wedding. Britt has 248,000 Instagram followers and Ben has 48,000.”
The Daily Mail understands the website, which connects Australian brands, influential talent and journalists, is inundated with articles for its news list.
However, the “sheer volume” of brands asking influencers to promote their products far outweighs the talent accepting gifts in exchange for content.
Brittany, 36, traveled to Bali last fortnight to plan her destination wedding and create content to attract more potential brand collaborations.
She promoted Jetstar (which flew her to Bali), Ayana Resort and a sunscreen brand in several Instagram posts during her recent working vacation.
Brittany Hockley appears to be looking for a “free wedding” after approaching several brands in the run-up to her nuptials to Swiss footballer Benjamin Siegrist.
Brittany, 36, travelled to Bali last fortnight to plan her destination wedding and create content to attract more potential brand collaborations.
Wedding planners took to the former Bachelor star’s comments section on a video she shared, where she joked about how she hadn’t planned much for the wedding that she previously said would happen sooner rather than later.
“No date, no venue, no dress, no food, no alcohol, no photographer,” the video’s caption read, prompting wedding planners, bridal boutiques and all sorts of other businesses to offer their services to the gorgeous redhead.
Brittany’s ASM talent manager Alyssa Stevenson declined to comment to Daily Mail Australia on Thursday when asked about the Jetstar partner hashtag on one of her recent Instagram posts.
This week, the podcaster’s manager put out an industry call for brands to collaborate with the former reality star, hinting that it will be a sponsored event.
The global influencer market is estimated to reach a record value of $31.4 billion (US$21.1 billion) by 2023.
It’s no secret that top Australian influencers make a lot of money advertising to their followers a life of luxury that is mostly #gifted or #sponsored. But a better question might be: who is going to pay for the luxury destination wedding Brittany is advertising?
The typical wedding in Australia now costs $33,810 compared to $34,715 in 2023, according to the latest report from Easy Weddings.
The 3,500 couples surveyed by the wedding industry watchdog said they had tightened their belts due to the current cost of living crisis and opted for smaller ceremonies, backyard weddings popularised by the Covid era or intimate elopements.
The Bachelor star Brittany announced her engagement to Ben, 32, earlier this year.
On Wednesday’s Ask Uncut podcast, a listener sent in a query about her friend’s destination wedding in Canada.
The anonymous bridesmaid asked Brittany and her co-host Laura Byrne if they thought she should buy her close friend, the bride, a wedding gift after spending “a lot of money” on flights for her and her partner to attend the wedding.
“Is it necessary to give a wedding gift to someone who has already spent $4,500 to get to their destination?” the listener asked.
“Maybe that’s my own answer,” Laura said. “But I don’t think you need a gift if you’re going to spend a lot of money to go to a destination wedding,” Laura said.
“No, I don’t think you’re alone,” Brittany agreed. “Fuck no!”
During her trip to Bali, she promoted Jetstar (who flew her to Bali), Ayana Resort, and a sunscreen brand in several Instagram posts during her recent working vacation.
“That being said, Laura, I’m having a destination wedding and I’d love for you to give me a gift,” he joked.
“No, but as someone who is having their wedding at a destination, I don’t want gifts from anyone,” Brittany said. “To me, that’s so embarrassing! Your gift is your presence.”
“If all the people I love go out of their way to travel to Bali, then you don’t need to buy me a gift. If you’re LOADED, no, I’m kidding.”
The reality star offered a few more details about her wedding plans to her podcast listeners last month.
“I’m going on a super quick trip, four days in Bali… we’re going to check out a couple of places. I know which one I want, but I don’t know if it’s going to be available,” Brittany revealed.
“And I think we’ll also do a food tasting at a place I don’t even want to go to, but we love tastings.”
Brittany didn’t share an exact wedding date, but did let it slip that her nuptials might be sooner than expected.
“We only have one time of the year when we can get married and it’s not long now – less than a year,” she said.
Brittany, who previously described herself as “the eternally single host,” had been dating Ben long-distance for eight months when he popped the question.
The couple met in November 2022 and first connected on celebrity dating app Raya while Ben’s team, Celtic FC, was playing in Australia.
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