Once Upon A One More Time, Britney Spears’ greatest-hits jukebox musical, is now closing after just three months on Broadway.
The play will be performed for the last time at the Marquis Theater on September 3 — just two months after its official opening on June 22, according to The Hollywood Reporter. Preview performances for the show began in mid-May.
Once Upon A One More Time was endorsed by Spears and the musical’s early themes were even suggested by her, according to THR.
She signed an underlying rights deal with the show in what was one of the first deals she signed since her conservatory ended after 13 years.
Once Upon A One More Time has been struggling to fill seats lately, with capacity at 50% in the past seven weeks, according to THR.
Oh no! Britney Spears’ greatest hits jukebox musical Once Upon A One More Time is now closing after just three months on Broadway
For the week of eight performances ending August 13, it grossed just $512,008 – its lowest figure since opening.
While Broadway didn’t last long, plans are now underway to take the show around the world.
The show’s producers, James. L Nederlander and Hunter Arnold revealed that they are working on a national tour and international productions of the musical.
“We couldn’t be more proud of this wonderfully upbeat and exciting show – which is not only a love letter to Britney’s iconic artistry and singular effervescence, but also a brilliant display of the boundless talent of our cast and creative team,” they said in a statement. rack.
“We would like to express our sincere gratitude to this dream team of collaborators, artists, designers, staff, crew and investors who continue to share our passion and joy for this project. As plans take shape for the future life of the show around the world, we’re excited to share more news soon!’
The musical features 23 of Britney’s hit singles, including Toxic, Crazy and Oops!… I Did It Again, and the website features a glowing review from Spears herself.
“I’ve seen the show and it’s so funny, smart and brilliant!” Spears is quoted as saying.
The show is about a book club of iconic fairy princesses who end up reading Betty Friedan’s The Feminine Mystique.
Britney Approved! Once Upon A One More Time was endorsed by Spears and the musical’s early themes were even suggested by her, according to THR
When the 1963 book arrives via the fairy godmother, it interrupts the ladies’ usual habit of re-reading the Grimm stories that make up their entire library.
Once Upon A One More Time’s princesses include Cinderella, Rapunzel, Snow White, and Sleeping Beauty—all characters, coincidentally, who also landed in Stephen Sondheim and James Lapine’s 1987 Broadway musical Into The Woods.
The project was initially announced in 2019, when Britney was still in the throes of her father’s controversial conservatory, from which she was released in 2021.
In early 2019, Jon Hartmere told the New York Times that Britney had been at a table reading the show, which was then scheduled for a run in Chicago.
A series of her famous songs and what Jon called “a few deep album snippets” made up the Britney songs featured on the show.
‘It is so funny!’ The musical features 23 of Britney’s hit singles, including Toxic, Crazy and Oops!… I Did It Again, and the website features a glowing review from Spears herself
The opening in Chicago was delayed to early 2020 and then canceled altogether as coronavirus lockdowns swept the country.
Finally, the show opened for a limited engagement a year ago at the Shakespeare Theater Company in Washington, DC.
Keone and Mari Madrid, who competed on the reality show World Of Dance co-judged by Jennifer Lopez, directed and choreographed the musical.
In 2019, Jon described the plot: “Cinderella has an existential crisis, and she has a pack of famous princesses, and her stepmother is the main antagonist, and there’s also Prince Charming and a dwarf we’ve never met – the eighth dwarf – and a narrator dissatisfied with his system is dismantled before his very eyes.’
He explained, “These women have been in this hermetically sealed world, and then they start to dive deeper into modern ideas – second and third wave feminism – and also explore how stories are passed on to us and where we get our standards from. But it’s also super fun and funny.’