Tom Grennan has shown off his crazy ‘Christmas Number 1’ tattoo as he hopes to say WHAM! to the top of the festive lists.
The musician, 29, teamed up with Amazon to write the special holiday song, It Can’t Be Christmas, for his latest ad.
And in a snap shared to his Instagram on Sunday, the singer showed his confidence in his new hit as he got a tattoo to mark the possible occasion.
Permanently marking the occasion with the words branded on his right leg, the artist begged his fans to let his movement ‘fail’ and start listening to his latest release.
Sharing a reel on his Instagram, Tom said: “I thought I’d make it interesting. I’m going to say ‘Christmas number 1 2024 is…’ and let you guys decide what goes on my leg. You decide. Stream it, buy the vinyl. We’ll see what happens. Guys, don’t let this fail.
Footage of Tom getting the tattoo was soundtracked by the It Can’t Be Christmas lyrics: “Have I gone stupid?” Maybe. Have I gone crazy? Someone save me.’ The Christmas reveal of issue #1 on Friday will be the judge!’
Tom Grennan showed off his crazy ‘Christmas Number 1’ tattoo on Sunday as he hopes to say WHAM! to the top of the festive lists
And in a snap shared with the musician, 29, on Instagram on Sunday, the singer showed his confidence in his newfound success as he got a tattoo to mark the possible occasion.
Tom’s It Can’t Be Christmas is one of Amazon Music’s new holiday releases for 2024.
The song first entered the Top 40 two weeks ago, peaking at number 25, before rising to number 6 on the chart last Friday.
The move marks the performer’s return and could be successful as last year’s Amazon song reached number two.
Tom hopes to beat former Amazon star Sam Ryder’s song You’re Christmas To Me.
Amazon has had a successful Christmas marketing campaign with UK pop stars.
In 2019, Ellie Goulding’s cover of Joni Mitchell’s River topped the charts.
And the shopping giant has a secret weapon up its sleeve.
They plan to pay it to all customers who have Alexa devices, which means streams will skyrocket.
Permanently marking the occasion with the words branded on his right leg, the artist begged his fans to let his movement ‘fail’ and start listening to his latest release, It Can’t Be Christmas.
Sharing a reel on his Instagram, Tom said: “I thought I’d make it interesting. I’m going to say ‘Christmas number 1 2024 is…’ and let you guys decide what goes on my leg. You decide. Stream it, buy the vinyl. We’ll see what happens. Don’t let this fail.
The Official Charts shared the musician’s hope in their own Instagram post.
Tom’s It Can’t Be Christmas is one of Amazon Music’s new holiday releases for 2024
The star hopes to top previous Amazon star Sam Ryder’s song You’re Christmas To Me according to
Amazon has had a successful Christmas marketing campaign with UK-based pop stars, including Sam Ryder, who narrowly missed out on top spot last year.
And this isn’t the first time Tom and Amazon have partnered.
The online shopping platform hopes to have another hit on its hands next the viral hit of Tom Gillette’s song, The Best A Man Can Get.
The jingle has become so popular that the artist includes it in his concert lists.
A source told the publication: ‘Tom and Amazon signed a deal last month for him to be the voice of their big Christmas advertising campaign.
‘Like Gillette, Tom is recording a song for the ads, which fans will be able to hear when they launch the campaign.
Tom recently revealed that he was diagnosed with attention deficit hyperactivity disorder (ADHD) after years of being “unable to concentrate” in his childhood (pictured in 2023).
Tom Ralso married his girlfriend Daniella Carraturo in a luxurious estate in Mallorca
“It’s really catchy and will definitely become an earworm for anyone who listens to it.”
They added that Amazon has been trying to sign as many stars as possible to boost its ads and is confident that they will reach number one this year.
The professional euphoria has come with some personal difficulties for Tom, who recently opened up about his ADHD diagnosis.
Attention Deficit Hyperactivity Disorder (ADHD) is a behavioral condition defined by inattention, hyperactivity, and impulsivity.
Speaking on Russell Howard’s Wonderbox podcast, which launches on Wednesday, Tom said he has been working with famed producer Justin Tranter, who has worked with Ariana Grande and Justin Bieber.
About his new album, Tom shared: “I’ve been in the US writing my new album and it’s been amazing. We have gone deeper. It’s about my struggle with different aspects of my life, whether it’s alcohol or drugs. I’ve opened up about my life, from when I was a child until now, my family and my relationships.’
In June, Tom admitted he found himself in a “hole” when opening up about his mental health.
The hitmaker, who has always been candid about his struggles, told how he started writing music as a way to express his feelings.
Speaking to broadcaster Roman Kemp from mental health charity YoungMinds, Tom said: “Something dramatic happened to me and I found myself in this sinking hole.”
‘I couldn’t get out of bed, I thought everyone was against me. I thought I wasn’t good enough, I had never been one to talk about my feelings, especially with my friends and not with my parents either.
“So I started writing little notes on a notepad and then I picked up a guitar.”