Workers install lights on an “X” sign on top of the company’s headquarters, formerly known as Twitter, in downtown San Francisco, Friday, July 28, 2023. San Francisco has launched an investigation into the sign, as city officials say letters or symbols have been replaced on buildings, or erecting a sign on top of one, requires a permit. (AP Photo/Noah Berger)
SAN FRANCISCO — A sign with a bright, blinking “X” has been removed from the San Francisco headquarters of the company formerly known as Twitter just days after it was installed.
The San Francisco Department of Building Inspection said Monday it received 24 complaints about the unauthorized structure over the weekend. Complaints included concerns about its structural safety and lighting.
The Elon Musk-owned company, which has been renamed X, removed the Twitter sign and iconic blue bird logo from the building last week. That work was temporarily halted because the company did not have the necessary permits.
For a time, the “er” at the end of “Twitter” remained up due to the abrupt discontinuation of sign removal.
The city of San Francisco has filed a complaint and launched an investigation into the giant “X” sign, which was installed on top of the downtown building Friday as Musk continues his rebranding of the social media platform.
The chaotic rebranding of Twitter’s building signage is similar to the haphazard way Twitter’s platform is becoming X. While the X logo has replaced Twitter in many parts of the site and app, remnants remain. Twitter.
Representatives for X did not immediately return a message for comment Monday.
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