Country superstar Brantley Gilbert has become the latest artist to protest Bud Light’s partnership with transgender activist Dylan Mulvaney by showing the beer company his take on its product at a concert this weekend.
While performing at Indian Mountain ATV Park in Piedmont, Alabama, the multi-platinum singer threw a can of beer on stage.
Gilbert has given up drinking in recent years, but he glances at the beer and exclaims, “F**k that!”
He then smashed a can of Bud Light to the ground before throwing a different kind of beer.
Gilbert continued not to participate but nodded and threw the drink at one of his band mates, who then shot him through a hole in the can.
Country star Brantley Gilbert became the latest artist to protest Bud Light’s partnership with transgender activist Dylan Mulvaney by showing the beer company his opinion of their product at a party on Sunday.
‘You ain’t got no hair on the a**t if you ain’t shot the son of a b***h,’ said Gilbert.
Gilbert is known to be a conservative, as he wore pro-Trump merchandise on tour and led his fans in the “F**k Biden Joe” chant at a 2021 show, according to The Daily Wire.
He joins the likes of John Rich, Travis Tritt and Kid Rock in the music community and seems to be boycotting Bud Light.
On Sunday, in an apparent response to the uproar over the company’s partnership with Mulvaney, Budweiser — also owned by Anheuser-Busch — released a new US ad featuring the beloved Clydesdales.
The one-minute ad features shots of an animal running across the western landscape and past landmarks including the Lincoln Memorial and the Brooklyn Bridge.
The beer ad — which Anheuser-Busch owns as Bud Light — appears to be a return to the brand’s traditional values that have historically attracted blue-collar American workers.
Anheuser-Busch CEO Brendan Whitworth struck a conciliatory tone on Friday when he made a statement on behalf of the company saying, “We never intended to be part of a discussion that divides people.”
“We’re in the business of bringing people together for a beer,” Whitworth wrote in an open letter posted to the company’s Twitter account.
While performing at Indian Mountain ATV Park in Piedmont, Alabama, the multi-platinum singer threw a can of beer on stage. Gilbert has given up drinking in recent years, but he glances at the beer and exclaims, “F**k that!” before smashing it
Gilbert is known to be a conservative, as he wore pro-Trump merchandise on tour and led his fans in the “F**k Joe Biden” chant at the 2021 show, according to the Daily Wire.
He noted the company’s “history and heritage” in “America’s Heart,” but did not specifically mention Mulvaney or the backlash.
Bud Light is trying to move forward with his social media presence. On Friday, after nearly two weeks of silence, Bud Light’s Twitter account posted again. The brand tweeted a frosty can of its classic drink and captioned it, “TGIF?”
Although the post has garnered countless negative comments related to the brand’s controversial partnership with Mulvaney, it has so far garnered 11.1 million views and 25,000 comments.
That sheer number is made even more impressive when compared to the brand’s latest tweets, most of which fall just short of the million mark.
Even a recent popular tweet from late last month promoting the brand’s March Madness sweepstakes received just 1.2 million views.
Despite the nature of the interest, Bud Light’s partnership with Mulvaney appears to be paying off in terms of the massive amount of exposure it has brought to the brand.
Brand reach is an essential tool used to measure the success of marketing campaigns. And in numbers alone, Mulvaney’s partnership has likely shattered all expectations.
However, this scope is not usually supposed to come with a loss of $6 billion in market value and hundreds of thousands if not millions of disgruntled customers.
The disastrous fallout from Mulvaney’s partnership prompted an Anheuser-Busch CEO to offer a half-hearted apology last week, but it’s still not clear exactly what’s next for the ailing brand.
Mulvaney’s April 1 Instagram post included her drinking a beer with her face printed on the can and lying in the bathtub.
The brand took to social media on Friday to post its first post since the controversy erupted. The post has 11.1 million views
The famous Clydesdales are shown racing through iconic American settings
This case does not appear to be the online watch buy brand attempt to right ship.
Many called the announcement a pathetic attempt at correction after Mulvaney’s partnership.
My favorite ad by a mile was Clydesdales after 9/11. It was absolute perfection. After you embrace the trans agenda, glorify a man seeking his 15 minutes of fame by mocking women. I will never buy, drink or serve your beer ever again.” wrote one user.
“Is the horse passing now?” Written by radio host Dan O’Donnell.
“No, you destroyed your base and your market because you had to wake up.” I will never drink any of your products again. Brandon Sarrio wrote.
“Lol, hard hub, right?” Written by Angela McArdlePresident of the Liberal Party.
‘Don’t look now at Anheuser Busch and Budweiser’ wrote commentator Philip Holloway, ‘but Clydesdale has already left the fold. The train has sailed and the ship has left the station.
Bud Light and Budweiser are two distinct brands under the same parent company. With the new ad, it seems the latter — often called The King of Beers — is stepping in to save Bud Light’s reputation.
In her controversial ad, Mulvaney posted a clip of herself sipping from a custom disposable Bud Lite case with her face on to promote her March Madness contest — and the backlash saw parent company Anheuser-Busch lose $6 billion in market value in six days.
Mulvaney is best known for his Childhood Days videos, in which the 26-year-old documented the first year of getting to know her as a girl.
But the TikTok star has drawn the ire of some feminists and conservatives with claims that she’s a “stage actress” being a “girl,” choosing parts of femininity she finds interesting — without having to deal with the misogyny or prejudice many women face.
