Brand rental service is launched in the UK

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Moss Bros. Moss Box rental service. Courtesy.

CaaStle, a startup running subscription rental programs for retailers such as Vince and Banana Republic, has expanded its operations into Europe, announcing partnerships with UK-based retailers Moss Bros and LK Bennett.

Moss Bros will be the “first of its kind” rental program for men in the UK, according to CaaStle.

Rentals are starting to become a promising retail category this year as lockdowns begin to decline in the West and the roll-out of vaccines continues. Rent the Runway, which struggled during the pandemic, told BoF last month that it expects the number of active customers to surpass 2019.

“In today’s challenging retail landscape, subscription rental offers a positive bottom line through better return on assets and a powerful new digital acquisition tool for brands that previously relied heavily on their brick-and-mortar stores to expand their customer base,” said Christine Hunsicker, Founder and CEO from CaaStle. in a statement.