A lingerie brand has launched a new set of products & # 39; revolutionaries & # 39; to revolutionize the underwear industry in Australia.
Dubbed "The Knicker," the undergarment sells for $ 15 and has been hailed as "the first unimaginably comfortable garment for women of all shapes, sizes and ages."
The product comes from the creators of the underwear Dita Von Teese and Love Kylie, who said the launch is a "dream come true for a long time."
& # 39; The first unimaginably comfortable garment of every day for women of all shapes, sizes and ages & # 39;
The Knicker comes in black and nude, and is available in three styles: classic bikini, full brief and hi-cut court shorts.
A lace version is also available in hipster and G-string styles.
It can be purchased online from The Knicker's official website and selected lingerie retailers.
The concept for the design was created by industry experts Helen Anderson and Lara Brockhurst, who draw on years of experience designing for women and listening to what they want in their underwear.
The Knicker comes in black and nude, and is available in three styles: bikini, short and high cut
The duo felt increasingly frustrated by the lack of a "perfect gentleman" who was equally comfortable, as it was beautiful to use.
Ms. Anderson called the launch the fulfillment of aspirations and a long time in manufacturing.
Finally, a garment that will not mount, is smart in design and stays exactly where it should be; we did it and now all women, regardless of their shape or size, can experience a luxurious finish that is a dream to use, "he said.
& # 39; Finally, a garment that will not mount, has an intelligent design and stays exactly where it should & # 39;
The Knicker is stretched so that no restrictions remain and is made with fine elastics and equally fine seams
& # 39; The Knicker stretches to fit so there is no restriction; we use very thin elastics and equally fine seams that ensure that thick ridges are not visible through clothing. "
Ms. Brockhurst echoed her feeling of co-founders, explaining the logic behind the fabric used in her designs.
"We all hate panty lines, so we use super lightweight stretch material to give it that seamless finish," he said.