Dr. Paul Nassif can earn a living as a plastic surgeon, but he wants to prevent younger generations from having to deal with his new skin care line.
The 57-year-old star of the E! reality series Botched launched as | if by Nassif with the aim of helping millennials and Gen Zers develop good skin care habits while they are still young.
& # 39; The goal of starting early with a skin care program is to make your skin look good now and for the future, & # 39; he told DailyMail.com. & # 39; The healthier your skin, the easier hydro-facial treatments, micro needles and lasers will work to improve your beauty. & # 39;
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New company: Dr. Nassif, 57, launched its new skin care line, as | if by Nassif, to help millennials and Gen Zers develop good habits to make their skin look good now and in the future
Insta worthy: the line consists of a $ 34 exfoliating cleanser, a $ 40 skin-defining essence and a $ 38 hydrocream moisturizer with names inspired by social media
The debut rule consists of three products with names inspired by social media: #GetWoke, an exfoliating $ 34 cleaner; #AreWeClear?, A skin-defining essence of $ 40; and #YouFeelMe?, a hydration cream of $ 38.
The products are intended to be used together for maximum results and all three are included in the # FreshStart regime set, which is available for $ 89.95.
The cleaner, the essence and the moisturizing cream are each packed with collagen builders, botanical extracts and a complex of peptides that is exclusive to the brand.
The worst skin care mistakes young people can make
- Does not clean
- Do not exfoliate
- To smoke
- Not using SPF
- Don't drink enough water
- Sleeping with makeup
As a plastic surgeon in Beverly Hills, Dr. Nassif has damaged skin daily and he knows exactly what needs to be done to maintain his youthful appearance.
& # 39; I see the skin from the inside out when I'm working on it – I see the dehydration and abuse, & # 39; he explained. & # 39; As a plastic surgeon I know the skin like no other because I see it in all different layers. & # 39;
Dr. Nassif believes that a good skin care program can ignore the need for plastic surgery or injectables down the line, although he noted that there are certain procedures such as noses and chins that have nothing to do with your skin.
& # 39; The younger people, the Gen Zers and millennials, can abuse their skin a little, and because they are so young, they don't deliberately care for their skin to protect it in the long term, & # 39; said the surgeon.
Ingredients: The cleanser, essence and moisturizer are each packed with collagen builders, botanical extracts and a complex of peptides that is exclusive to the brand
Take it easy: Nassif said that many young people are slightly abusing their skin & # 39; by not taking good care of it, noting that he wanted to create a line that would make skin care easy for them
& # 39; So we thought we would encourage young people to be mindful, to make their skin look good now and for the future.
& # 39; We know that there will be occasional missteps and abuses such as late nights and fried foods, but starting early with a pore-moisturizing regime will protect their skin for the future. & # 39;
To launch the brand, Dr. worked. Nassif together with Cobuna, a new social sales platform co-founded by Lori Bush, the former CEO of Rodan + Fields.
They talked a lot about social media and agreed that this was the & # 39; perfect way & # 39; was to convey their message to younger generations.
& # 39; Marketing via social media ambassadors from the generations Gen Z and Millennial, our target customers, makes our brand personal and related and builds the ashes | if community on, & # 39; he explained.
& # 39; Social Media Ambassador rewards younger people by earning incentives by using and promoting the benefits of our # FreshStart regime. It is an easy way to maintain great skin and earn some money! & # 39;
Dr. Nassif and his ex-wife, former Real Housewives from Beverly Hills star Adrienne Maloof, have three teenage sons, Gavin, 16, and twin Colin and Christian, both 13, who have all used his products.
Expert: The Botched star Dr. Nassif said as a plastic surgeon, he knows the skin & # 39; better than anyone & # 39; because it & # 39; all different layers & # 39; sees when he operates
On the small screen: Dr. Nassif plays together with Dr. Terry Dubrow on the E! Focused on plastic surgery reality series
Family fans: Dr. Nassif and his ex-wife Adrienne Maloof have three teenage sons, Gavin, 16, and twin Colin and Christian, both 13, all using his products
& # 39; This is a line that people can start from young teenagers. My children use it all, & he said.
& # 39; My son Gavin has just started – he has pimples and does not always remember that he took good care of his skin. This is the whole idea of as | if. Start young for the future. & # 39;
Warning: Dr. Nassif said that the biggest skin care mistake that people make is not to keep the skin clean. & # 39; Do not go to bed without taking off your makeup, & # 39; he emphasized
The doctor said that the biggest skin care mistakes that people in their twenties can make is not to keep the skin clean by cleansing, detoxifying and exfoliating.
& # 39; Do not go to bed without taking off your makeup, & # 39; he warned. & # 39; Do not smoke – nicotine and tobacco can really hurt your skin. Protect your skin and use sunscreen. Stay hydrated and drink plenty of water. & # 39;
Regarding those who are in their 40s and 50s, Dr. Nassif insists that it is never too late to save the skin.
The doctor said that the same things that he recommends for those in their 20s will also help older generations.
& # 39; You can undo damage with anti-aging products that contain antioxidants, retinols and hyaluronic acids & he said, which was launched online exclusively on Wednesday, August 28.
& # 39; The goal is to maintain a good skin care regime with products that contain active ingredients that exfoliate and moisturize and help the skin at all ages. & # 39;
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