Boodles sees sales rise by 13% to more than £100m as customers splash out on expensive watches and designer jewellery

Boodles saw sales increase by 13 percent to more than £100 million as customers splurged on expensive watches and designer jewellery.

Profits for the group – whose history dates back to 1798 – rose slightly to almost £20m in the year to February 2023.

Boodles has been run by six generations of the same family for more than 200 years.

The group has ten stores and an online store.

Boodles sells rings for over £115,000 and cufflinks for £14,000.

It also organizes and sponsors major events including the Cheltenham Gold Cup.

But it could take a hit if luxury watch seller Patek Philippe continues to scale back in Britain and Ireland.

About a third of Boodles’ turnover comes from the company’s range.