BMW executive calls EV & # 39; s & # 39; overhyped & # 39; at corporate event on EV & # 39; s

BMW board member and board member Klaus Fröhlich said this week that the switch to cars with electricity "overhyped, "And said there"No"The consumer's question for them. Strangely enough, Fröhlich made these comments at an event that BMW has proudly responded to. speed up plans to release 25 cars that are partially or fully electric, with the timeline advancing two years from 2025 to 2023.


Fröhlich said that fully electric vehicles "cost more in terms of raw materials for batteries" than gas or hybrid cars, and added that those prices "could eventually deteriorate as the demand for these raw materials increases." He also claimed that, broadly speaking, there are "Regulator requires (fully electric vehicles), but no customer requirements." Fröhlich said that BMW could flood Europe with a million fully electric cars if it could offer a major government incentive, but claimed that "Europeans won" t buy these things. "

"From what we see, are (fully electric vehicles) for China and California and everywhere it is better off with (plug-in hybrids) with a good EV range," Fröhlich said. He added that he expects diesel engines to survive at least another 20 years and that gas engines are at least 30 years old.

A few hours earlier, BMW unveiled a new design for an electric motorcycle and a flashy, futuristic hybrid concept car which could eventually replace the company's i8 supercar. BMW has also recently announced it sold his 400,000th electrified car (means hybrid and fully electrically combined). The first fully electric BMW i3s started at the end of 2013.

The dissonance in the timing of the remarks is striking, especially considering BMW paid a fine in 2018 for equipping a few thousand cars with devices that have cheated emission standards after a government attack; and has been accused by the European Commission of collusion with Volkswagen and Daimler to delay the rollout of technology that could reduce diesel vehicle emissions.

That said, Fröhlich is not necessarily only on an island with its views. Volkswagen spends more than $ 50 billion now in an effort to secure enough batteries and battery equipment for its big push in electric cars, partly because it does not want to get stuck in a situation where the supply is too limited later. Apple has even tried to do the same to prepare for a shortage of battery batteries. Audi, Hyundai, and Kia have all been in trouble with the rollout of their EVs due to problems with battery production, and some industry experts have that too warning for continued supply problems.

EV sale continue to rise despite a cooling on the global car market, and even rising in Europe, so Fröhlich is not going there. And that comes at a time when affordable, long-distance, attractive electric vehicles are still not the norm. With less expensive EV & # 39; s on the horizon of giants such as Volkswagen and a better charging infrastructure being built every year, demand is likely to continue to increase. Of course, if demand continues to rise in ways that the battery's supply chain cannot support, that growth could stunt quickly.


There is some overlap between Fröhlich & # 39; s comments and BMW & # 39; s news this week, that is, despite being one of the first major car manufacturers to ship a half-quality, decent, all-electric car (the i3) , the German automaker seems to be more interested in focusing on hybrids in the short term. The company is not necessarily alone there, either – many of the car manufacturers who have promised major shifts to electric power are even going to fill their future schedules with hybrid vehicles. It's just not that often that you sniff one of their executives relentlessly – and somewhat unfounded – the efforts of his own company in public.

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