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Blizzard wants you to play Diablo 4 so badly that it’ll powerwash your house


Diablo 4The ‘s open beta starts this weekend and opens up the testing period to anyone who wants to play – no need for a KFC Double Down sandwich. There’s always room for another corporate sponsorship, so developer Blizzard Entertainment trades KFC with home services directory Thumbtack. It’s a marketing match made in hell?

Here’s the deal. Blizzard and Thumbtack are giving away $20,000 in services, so that Diablo 4 players can get their chores done during the open beta weekend. Do you want to have your house cleaned with electricity? Assemble Ikea furniture? Windows need cleaning? Blizzard will handle it – or rather, they’ll pay you to hire someone to do it. The $20K is broken down into $200 prizes for 1,000 people.

It’s a marketing plan so dumb it has to work! I don’t know the target demographic Diablo 4but judging by this giveaway, I’d venture to assume there’s a significant number over the age of 30. We thirtysomethings may not have been able to participate in the Diablo 4 KFC (heartburn) giveaway, but the thumbtack giveaway speaks directly to the ever-growing list of adult chores (unfair).

Chores or not, something tells me there’s no shortage of them Diablo 4 players. Blizzard shared Monday that over 1 million reached level 20 last weekend. Now there is still a lot of laundry in the basket.

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