On Thursday night, Leicester Square was transformed into a landmark fit for a Hollywood queen as Blake Lively celebrated the premiere of her new film It Ends With Us in central London.
The American actress has embarked on an intense promotional campaign for the film, a romantic drama based on the 2016 novel by Colleen Hoover.
And with London as her final stop, Lively, 36, pulled out all the stops ahead of the film’s UK premiere at Odeon Luxe.
The actress looked stunning in another elegant floral dress (a recurring theme during her current promotional tour) as she greeted onlookers at the event.
The chic, floor-length fitted dress featured signature Bardot detailing and a plunging neckline at the front that left her cleavage partially exposed.
Leicester Square was transformed into a landmark fit for a Hollywood queen on Thursday night as Blake Lively celebrated the premiere of new film It Ends With Us in central London.
The American actress has undertaken an intense promotional campaign on behalf of the film, a romantic drama based on the 2016 novel by Colleen Hoover.
The actress looked stunning in another elegant floral dress, a recurring theme during her current promotional tour, as she greeted onlookers at the event.
The actress completed her look with a striking red faux fur cape, while sparkly silver heels were visible beneath the floor-length hem as she walked down the white carpet.
This Ends With Us centers on Livelys Lily, a flower shop owner who finds herself in the middle of a complicated love triangle between handsome neurosurgeon Ryle (Justin Baldoni, who also directs) and her hot high school boyfriend, Atlas, played with downcast tenderness by Brandon Sklenar.
But when Ryle’s violent outburst leads her to fear he may be an abusive partner, she turns to Atlas for help after they are reunited when she runs into him at a restaurant she works at.
The film is based on the bestselling romance novel of the same name by Colleen Hoover, which was a hit with readers after its publication in 2016.
After being delayed several times, the film’s release date was set for August 9 of this year.
Blake’s silver dress was covered in flowers that fell down the sides.
Lively turned heads as she left her hotel ahead of the premiere on Thursday night.
Her chic, floor-length gown featured distinctive Bardot detailing and a plunging neckline at the front that partially exposed her cleavage.
Sparkling silver heels peeked out from beneath the floor-length hem as she walked down the white carpet.
Blake posed for a photo with Isabela at the screening. The 24-year-old actress plays a younger version of Blake’s Lily in the film.
Blake’s spectacular dress dazzled as she stepped onto the red carpet.
The Hollywood star, wearing shiny silver Louboutins, gifted her luxurious red coat to a young fan.
The fan, named Paola, was very excited when she received the gift.
Blake posed with the 14-year-old and the teen’s family.
The teenager couldn’t believe her luck when Blake took off his coat to give it to her.
Isabela Ferrer turned heads in a backless halterneck gown that featured a floral bouquet.
Isabella increased her height with strappy black sandals.
Kimberley Garner put on a daring display in a cut-out dress that showed off her toned abs.
The swimsuit designer appeared in her element as she posed spectacularly for the camera.
Abbie Quinnen opted for a champagne gold dress for the occasion.
Abbie complemented her premiere look with gold jewelry.
Love Island stars Gabby Allen (left) and Arabella Chi (right) showed off plenty of cleavage in their outfits.
Gabby was braless and wearing a low-cut red dress that also had a daring thigh-high slit.
The fitness guru struggled to contain her cleavage in the daring dress.
Arabella also opted to go braless in a white dress with sheer panels at the waist and bust.
Andrea McLean delved into the floral theme with her long dress