Table of Contents
Must-have: Emma Hernan from television with a Birkin bag
Birkin bag maker Hermes has weathered a slowdown in luxury demand to report surging sales.
The French firm’s second-quarter revenue was £3.1 billion, up 13 percent from the same period a year earlier.
Sales were strong everywhere except in Asia.
Its results tend to be less volatile than those of other luxury houses because it enjoys strong pricing power and long waiting lists for coveted products such as its Kelly and Birkin bags, which start at £10,000.
Luxury sales have largely normalised following the post-pandemic boom. LVMH’s results fell short of expectations.
Gucci owner Kering expects profits to fall further in the second half of the year, while Cartier owner Richemont has been hit by continued subdued demand in China.
DIY INVESTMENT PLATFORMS
![Birkin bag maker Hermes bucks the trend and boosts profits 7 Easy investment and ready-to-use portfolios](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/02/Britains-pay-rises-forecast-to-slow-for-the-first-time.png.webp)
AJ Bell
![Birkin bag maker Hermes bucks the trend and boosts profits 7 Easy investment and ready-to-use portfolios](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/02/Britains-pay-rises-forecast-to-slow-for-the-first-time.png.webp)
AJ Bell
Easy investment and ready-to-use portfolios
![Birkin bag maker Hermes bucks the trend and boosts profits 9 Free investment ideas and fund trading](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/02/1707733883_749_Britains-pay-rises-forecast-to-slow-for-the-first-time.jpg.webp)
Hargreaves Lansdown
![Birkin bag maker Hermes bucks the trend and boosts profits 9 Free investment ideas and fund trading](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/02/1707733883_749_Britains-pay-rises-forecast-to-slow-for-the-first-time.jpg.webp)
Hargreaves Lansdown
Free investment ideas and fund trading
![Birkin bag maker Hermes bucks the trend and boosts profits 11 Flat rate investing from £4.99 per month](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/02/1707733883_266_Britains-pay-rises-forecast-to-slow-for-the-first-time.png.webp)
interactive investor
![Birkin bag maker Hermes bucks the trend and boosts profits 11 Flat rate investing from £4.99 per month](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/02/1707733883_266_Britains-pay-rises-forecast-to-slow-for-the-first-time.png.webp)
interactive investor
Flat rate investing from £4.99 per month
![Birkin bag maker Hermes bucks the trend and boosts profits 13 Get £200 back in trading commissions](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/07/EasyJet-expects-record-summer-as-peak-season-profits-take-off.png.webp)
Saxo
![Birkin bag maker Hermes bucks the trend and boosts profits 13 Get £200 back in trading commissions](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/07/EasyJet-expects-record-summer-as-peak-season-profits-take-off.png.webp)
Saxo
Get £200 back in trading commissions
![Birkin bag maker Hermes bucks the trend and boosts profits 15 Free treatment and no commissions per account](https://whatsnew2day.com/wp-content/uploads/2024/07/Birkin-bag-maker-Hermes-bucks-the-trend-and-boosts-profits.png%20)
Trade 212
![Birkin bag maker Hermes bucks the trend and boosts profits 15 Free treatment and no commissions per account](https://whatsnew2day.com/wp-content/uploads/2024/07/Birkin-bag-maker-Hermes-bucks-the-trend-and-boosts-profits.png%20)
Trade 212
Free treatment and no commissions per account
Affiliate links: If you purchase a product This is Money may earn a commission. These offers are chosen by our editorial team as we believe they are worth highlighting. This does not affect our editorial independence.