Billabong teamed up with Wrangler on a line that’s part surf, part country country

When it comes to fashion, we are all inspired by what we see; whether it’s a well-dressed celebrity, a breathtaking runway presentation, or even a super-stylish everyday passerby.

As fashion editors, we are moved by all of the above, and then some. We are exposed to under-the-radar labels; we get a first look at collections months before they hit the shelves; we attend VIP events; we use brands with a chic yet cheap offer and we shop – a lot.

To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the edge. We hope this Friday series will serve as a buying guide and source of inspiration for waxers and fashion buffs alike.

Australian lifestyle company Billabong has teamed up with American jeans manufacturer Wrangler on a summer collection that’s a little bit country, a little bit surf

While the two iconic brands are seemingly very different, they share the same ethos: to produce pieces that the wearer wants to live in forever.

While the two iconic brands are seemingly very different, they share the same ethos: to produce pieces that the wearer wants to live in forever.

Australian lifestyle company Billabong has teamed up with American jeans manufacturer Wrangler on a summer collection that’s a little bit country, a little bit surf.

While the two iconic brands are seemingly very different, they share the same ethos: to produce pieces that the wearer wants to live in forever.

They also have a fortuitous history dating back to 1973.

It was the incredible fit of Billabong founder Gordon Merchant’s favorite Wrangler jeans that inspired him to create his first pair of Board Shorts.

He then deconstructed the denim and used it to perfect the fit and design.

The Billabong x Wrangler collection launched on Thursday, July 22.

The Billabong x Wrangler collection launched on Thursday, July 22.

Based on the soul of the 1970s and with what the brand calls a 'western twist on vintage surf', items are forever denim, breezy swimwear, worn workwear and accessories.

Based on the soul of the ’70s and with what the brand calls a ‘western twist on vintage surf’, items are forever denim, breezy swimwear, well-worn workwear and accessories.

The eco-conscious collection for men and women is available at Wrangler.com and Billabong.com

The eco-conscious collection for men and women is available at Wrangler.com and Billabong.com

The Billabong x Wrangler collection launched on Thursday, July 22.

Based on the soul of the ’70s and with what the brand calls a ‘western twist on vintage surf’, items are forever denim, breezy swimwear, well-worn workwear and accessories.

The eco-conscious men’s and women’s collection is available on Wrangler.com and billabong.com

NEW CURLY HAIR PRODUCT

Curl Rehabilitation

Curl Rehabilitation

This week saw the official launch of Curl Rehab, an inclusive hair care collection that extinguishes the needs of curls.

This week saw the official launch of Curl Rehab, an inclusive hair care collection that extinguishes the needs of curls.

Understanding that every curl journey is different, the eco-friendly brand has designed products to save all types of curls.

The three core collections are packed with nourishing and natural ingredients that are vegan and free from all parabens, mineral oil, petroleum jelly and sulfates.

Sustainable from start to finish, the package packaging is 100% biodegradable and 2n1 bottles are recyclable.

Products are currently available at Walgreens, Walmart and Amazon, with their Sally Beauty debut taking place in early August.

LIMITED EDITION TOTE

On Monday of this week, AIR MAIL announced a summer collaboration with ready-to-wear brand KULE, starting on Saturday 24 July.

On Monday of this week, AIR MAIL announced a summer collaboration with ready-to-wear brand KULE, starting on Saturday 24 July.

On Monday this week, AIR MAIL announced a summer collaboration with the ready-to-wear fashion brand TOWER, starts on Saturday 24 July.

This limited edition unisex tote bag features the Air Mail logo and artwork by contributing artist Donald Robertson.

Each bag is hand-numbered and retails for $248 at Kule.com and Air Supply, AIR MAIL’s online store.

A percentage of the proceeds go to Elephant Family, a non-profit organization that works to protect the beautiful nature in Asia.

‘The oversized tote bag has become an integral part of the KULE wardrobe. The bag we created in collaboration with AIR MAIL is special because it’s the first time we’ve put an illustration on a bag,” said Nikki Kule, founder of Kule.

‘It is an ode to playfulness, travel and classic style. We really like the way it turned out.”

Each bag is hand-numbered and retails for $248 at Kule.com and Air Supply, AIR MAIL's online store.  A percentage of the proceeds will go to Elephant Family, a non-profit organization that works to protect the beautiful nature in Asia

Each bag is hand-numbered and retails for $248 at Kule.com and Air Supply, AIR MAIL’s online store. A percentage of the proceeds will go to Elephant Family, a non-profit organization that works to protect the beautiful nature in Asia

“Every partnership we form at AIR MAIL has a natural purpose and an international point of view,” said David Foxley, AIR MAIL Executive Editor and Head of Online Store, Air Supply.

And this tote bag covers it all: it was originally designed, sustainably made and supports an NGO whose work has truly global implications.

“Whether you’re heading to the beach or the boarding area, or even just to the farmer’s market, grab the essentials and then some in this limited-edition carryall.”

RE-BRANDING

Fashinnovation just got a new name with Listen, Talk & Watch.

Fashinnovation just got a new name with Listen, Talk & Watch.

Fasinnovation just rebranded as Listen, Talk & Watch.

The campaign features 6 amazing models who have brought the ideas of Vinicius Monteiro, Head Creative & Design, and his team to life.

Andressa Matos, Caio Guimarães, Iany Kathleen, Ana Patrocínio, Gabriel Tatsuya and Raissa Barros came together and produced exclusive content that will be rolled out.

With social responsibility at the forefront of the technology platform creed, they have chose to bring the ‘beauty of inclusivity and people in Brazil’s favelas to the fashion industry worldwide.

The campaign was set up in collaboration with the JCRÉ Facilitador Institute.

For the past 19 years, the social project in the Jacarézinho favela, in Brazil, has been working with fashion, beauty and entrepreneurship as tools to transform lives.

The institute made it possible to connect Fashinnovation with other agents, including those from other favelas.

The campaign features 6 amazing models who have brought the ideas of Vinicius Monteiro, Head Creative & Design, and his team to life.

The campaign features 6 amazing models who have brought the ideas of Vinicius Monteiro, Head Creative & Design, and his team to life.

Outfits were donated by Oskar Metsavaht in Osklen for this campaign, as well as emerging Brazilian brands including Edith Swimwear

Outfits were donated by Oskar Metsavaht in Osklen for this campaign, as well as emerging Brazilian brands including Edith Swimwear

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