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Thrifty shoppers are rushing to Big W to get their hands on popular ‘Doyoueven’ sportswear for a fraction of the price.
Fans of the popular fitness brand spotted the products on shelves recently and noticed they were only $25.
Doyoueven’s core range costs between $65 and $85 online, making Big W’s offer even more attractive.
‘I love this brand and so does my daughter, but right now we can’t afford the full price sets. “I’m so excited to see it at Big W,” one fan wrote in a video showing off the pieces in the store.
Speaking to FEMAIL, a Doyoueven spokesperson revealed that the Big W range is slightly different to the main range, with a focus on accessibility.
“In the DTC range, customers can expect high GSM fabrics, innovative design details and performance-focused pieces that meet both intense workouts and lifestyle needs,” they explained.
‘At the BIG W price, we’ve tailored the selection to maintain many of these benefits while ensuring it reaches a more affordable price. For example, you’ll find quality materials and classic designs with a little added versatility for everyday wear, perfect for those just starting out or looking for reliable staples,” they said.
One customer, who said she used to work at the company, felt the Big W range and said she thought the quality had improved since she worked there.
Doyoueven activewear now available at Big W starting at just $25
The popular sportswear brand has created a cheaper line for Big W – the original items are even more expensive on the company’s website and feature slightly different designs.
The original range, left, is popular on social media. News of the Big W range, right, quickly went viral
The range has been described as “simplified” and “versatile”.
Doyoueven was known for its tight leggings and shorts, which are not a feature of the Big W line.
‘The BIG W range is a great introduction to Doyoueven for those new to the brand, whilst also offering value and durability.
“Longtime fans will appreciate that we haven’t compromised on the essentials, but may notice a simplified approach compared to our premium line,” they said.
The cheapest line excited thousands of people.
“It’s actually so cute,” one woman said.
Another added: ‘Stop it, I’m going in right now!’ after seeing the range online.
‘HEALTH. I hope your pillow is cold every night and you find $50 on your next walk,” said one more.
Big W fans have been impressed with the retailer’s efforts to offer misleading products and budget lines of “must have” products as the cost of living crisis continues.