Fans remained shocked to discover that the hit Channel 5 show would broadcast its latest series after 18 years.
And Emma Willis had to stop tears as she spoke emotionally to the Big Brother and Big Celebrity Big Brother's ax on the last launch day of Friday.
The presenter, 42, tragically reacted to the fact that after 18 years the show was interrupted during Big Brother's Bit on the Side with co-host Rylan Clark-Neal while sharing an emotional hug.
Scroll down for video
Emotional: Emma Willis had to stop tears as she emotionally addressed the Big Brother and the ax of Celebrity Big Brother on the last launch day of Friday
She said: & # 39; This should be a positive thing, because we should just show everyone how good this program is and we would love it and embrace it and give it the mission it deserves.
& # 39; I've also been here before it was finished, so I like it, "Oh yeah, we buried it and then it came back to life". & # 39;
She added: "It was really great, and all the changes that the production team made this series for celebrities and the ones we are going to enter.
Heartbreaking: the presenter, 42, tragically reacted to the fact that the show was interrupted after 18 years at Big Brother & # 39; s Bit on the side with co-host Rylan Clark-Neal while sharing an emotional hug
Holding back tears: talking about the show, she said: & # 39; I think they made it, I'm getting emotional now, they've made a great mix. & # 39;
I think they have taken all the brilliant pieces from the past and have brought them back and mixed them with something else for the future, because it has been going on for more than four years and it has to be different. So I think they made, I am now also emotional, they have made a brilliant mix. & # 39;
To which also an emotional Rylan comments on the almost tears of Emma: "Oh no, please do not."
The news was announced on Friday, just a few hours before the launch night, with an official statement on Twitter, stating: & # 39; The upcoming Big Brother series will be the last – or a celebrity or a citizen version – on channel 5 . & # 39;
The show, which was seen as a pioneering social experiment when it first aired in 2000, was initially a great success, with the finale of the first series that yielded 9.45 million viewers.
Angry: To which an emotional Rylan also commented on the almost tears of Emma: Oh no, please do not. & # 39;
But a nation that was once obsessed with & # 39; Nasty & # 39; Nick Bateman of series one, is now more fascinated by the show's competitors with falling viewing figures.
Talking about the news before the launch night, Emma recorded a video for the official Big Brother Twitter account.
She said: & # 39; This is a very strange one, & # 39; What You Talking About Willis? "today, because normally it is a" Yay! It is the launch! "Of our civil series, but the excitement comes with a lot of grief, because we have all learned today that Big Brother is no longer on Channel 5.
& # 39; I feel like I've been through this process before. Well, I've been through this process before because I worked on Channel 4 last year and we want to … bury.
Big news: the news was announced earlier on Friday, just a few hours before the launch night, with an official statement on Twitter, stating: & # 39; The upcoming Big Brother series will be the last – either from celebrities or from bourgeois versions – on Channel 5. & # 39;
& # 39; Like real. We had a grave and everything in the backyard and then the next thing we know: "Oh wow, it's coming back."
So the news was a shock, if I'm honest, but I'm still hoping that someone out there will love it as much as we do and will give it a home in the future because it's on the TV for ab **** y long and you know, it is part of our popular culture.
& # 39; So it would be sad. It would be sad to see the end at the age of eighteen. It would be nice to see it return for his twentieth birthday.
& # 39; But the only thing I can assure you is that on hearing this news every person has worked here and on the show, it has given us even more incentive to make this the most incredible series because we want to go at a height and we want to go out with a bang.
Speaking out: Talking about the news before the launch night, Emma recorded a video for the official Twitter account of Big Brother
& # 39; And I do not mean from a controversial point of view. I mean a fun, brilliant, let's celebrate Big Brother for all that it is and everything it has done. So those are my feelings about the subject. & # 39;
While Ryan also shared his thoughts about the show that was postponed earlier in the day, he tweeted: "After 6 years of working on one of the most iconic shows on television, I'm sad to hear the news that Big Brother will not return.
& # 39; It was the greatest privilege to be a roommate, a winner and a host on my favorite show on television.
"To work every day with Emma, Marcus and the great team at BOTS and make friends for life, I am truly the happiest man in the industry.
Heartfelt: Ryan also shared his thoughts about the show that was postponed earlier in the day
I hope Big Brother will come back one day, but my focus now, as with the rest of the team, is to make our last series the best so far.
I want to thank all our guests, roommates and teams over the years, Endemol and Channel 5 for having invited me and especially the viewers to share this amazing trip.
I have learned how to host a show here and I will be eternally grateful for the opportunity. R x. & # 39;
Big Brother 2018 continues at 21.00 on channel 5.
Dream Team: Emma and Rylan present Big Brother and Celebrity Big Brother since 2013, with Emma as host for the series