President Joe Biden’s re-election campaign launched its own account on former President Donald Trump’s social media platform, Truth Social, on Monday. as first reported by Fox News.
“Okay. Let’s see how this goes. Converts welcome!” the campaign wrote in its first post on the platform on Monday under the handle @BidenHQ.
“Okay. Let’s see how this goes. Converts welcome!”
Speaking to Fox, the campaign said it would join the site in a bid to reach conservative voters and correct any “bad information” related to the president on the platform. So far, the campaign has released several clips of Republican primary candidates such as Ron DeSantis and Nikki Haley attacking Trump over issues such as the federal debt or his comments about the war in Israel.
Trump opted to start his own social network after being banned from Facebook and Twitter following the Jan. 6 attack on the Capitol. For more than a year, Trump posted exclusively to his more than 6 million followers on Truth Social, even after Meta and X, formerly Twitter, reinstated his accounts last winter.
That changed in August after the former president was booked into an Atlanta jail on charges related to overturning his 2020 election loss in Georgia. He took his mugshot and posted it on X shortly after.
“Corrupt Joe Biden and his team are finally recognizing that Truth Social is hot as a gun and is the only place where real news happens,” Trump campaign spokesman Steven Cheung told Fox on Monday. “Unfortunately for Biden, his continued spread of misinformation to enlighten the American people in order to distract them from his disastrous record will not work and they will be doomed to oblivion.”
Trump supposedly signed an agreement post solely on Truth Social for an 18-month period ending in June. Truth Social’s financial future is unclear. This month, Digital World Acquisition Corp., the SPAC (special purpose acquisition company) that was supposed to take over the platform’s parent company, Trump Media & Technology Group, publicly said it was return 533 million dollars to investors.
For many years, Democrats refrained from trolling their Republican opponents online, opting for the Obama-era strategy of “when they go down, we go up.” But throughout the 2020 election, Democrats, like Sen. John Fetterman (D-PA), began leveraging their online followings to post memes and mock their opponents.
The Biden campaign’s decision to join Truth Social is an extension of this strategy. During the first GOP primary debate in August, the Biden campaign ran an ad campaign that included the “Dark Brandon” meme on the Fox News website.