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Beyonce embodied Western elegance during the launch party for her hair care brand Cecred, held in Los Angeles on Tuesday night.
The 42-year-old performer, who is currently preparing for the release of her country album, made a big impression at the event, where she was accompanied by her mother, Tina Knowles.
The hitmaker was dressed in an all-white outfit that included a one-shoulder top and wide-leg harem pants.
Beyonce also wore a matching sweater, which featured a pair of oversized sleeves, and donned high heels to the party.
The Grammy-winning artist wore several pieces of De Beers jewelry for the event, including a sparkling bolero tie and sparkling earrings.
Beyonce embodied Western elegance during the launch party for her hair care brand Cecred, held in Los Angeles on Tuesday night.
The hitmaker was dressed in an all-white outfit that included a one-shoulder top and wide-leg harem pants.
Her voluminous locks were partially tied back, although much of her hair cascaded over her shoulders and back.
Knowles, 70, wore an all-white lace bodysuit while celebrating the launch of her daughter’s brand.
Beyonce initially teased that she was planning to enter the hair care industry by sharing a post on her Instagram account last May.
The interpreter added a message to her publication to talk about how she was influenced by the time she spent at her mother’s hair salon, where her first job was sweeping hair.
She added: “Having learned so much on my hair journey, I have always dreamed of continuing his legacy.”
Beyoncé further promoted the launch of Cecred with another Instagram post shared earlier this month, when she revealed the brand names.
Cecred’s first collection of items was officially released to the public on Tuesday.
The singer talked about her brand during a new interview with Essenceand told the media outlet that she developed “a lot of who I am” while helping in her mother’s salon.
Beyonce also wore a matching sweater, which featured a pair of oversized sleeves, and donned high heels to the party.
The Grammy Award-winning artist wore several pieces of De Beers jewelry for the event, including a sparkly bolo tie and sparkly earrings.
Her voluminous brunette locks were partially tied back, although much of her hair cascaded over her shoulders and back.
Knowles, 70, wore an all-white lace bodysuit while celebrating the launch of her daughter’s brand.
Beyonce initially teased that she was planning to enter the hair care industry by sharing a post on her Instagram account last May.
Beyonce continued to talk about why she wanted to get into the hair care industry and how she felt her new venture could have a positive impact on customers’ lives.
‘I have many beautiful memories stuck to my hair. The relationship we have with our hair is a deeply personal journey,” she said.
The artist then stated that she has invested considerable effort in finding the right support for her project.
‘I had to find the right team with the best experience and who also shared my beliefs. “This business was run with heart and passion, not a business plan,” she stated.