Beyoncé can now register the name of her 12-year-old daughter, Blue Ivy, after a lengthy legal battle.
On Tuesday, the 43-year-old sensation officially won her court case against a small Wisconsin boutique, which had owned the brand since September 2009, over the legal rights to the phrase ‘Blue Ivy,’ according to The Trademark Official Gazette.
The Single Ladies singer began her battle with federal regulators in early 2012, when her eldest child was born.
Her BGK Trademark Holdings LLC filed her application with the U.S. Patent and Trademark Office, but had gotten into a battle with wedding planner Veronica Morales, who fought the star’s application.
Legal paperwork showed that Morales’ business had been taken over by Blue Ivy Events for three years before the pop star’s performances.
And according to the media, a court followed in 2020 where the USPTO rejected the businesswoman’s complaints on the grounds that the event planning company and the name of Beyoncé’s daughter ‘were not similar enough.’
Beyoncé can now register the name of her 12-year-old daughter, Blue Ivy, after a lengthy legal battle; seen in December 2024
The Single Ladies singer began her battle with federal regulators in early 2012, when her eldest child was born; Blue Ivy seen in February 2024
Even though she won the 2020 court, the Texas Hold ‘Em singer’s lawyers did not pursue the ‘Blue Ivy’ files, leading to her abandonment at the time.
In November 2023, Beyoncé re-filed for the trademark; however, a tentative issue was resolved because a Wisconsin boutique owned the Blue Ivy logo.
The examiner claimed that the store, which has owned the logo since 2011, and the name of the star’s daughter were “confusingly similar.”
The boutique never refuted the request, leaving Beyoncé free to officially introduce the brand, which was formally published in The Trademark Official Gazette on December 31.
“Within 30 days from the date of publication, any party who believes that he or she will be harmed by the registration of the trademark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,” it said. the document.
This means that if no denials are filed by January 30, the star’s attorneys will receive a Notice of Award.
In 2013, rapper Jay-Z, Beyoncé’s husband and Blue Ivy’s father, told Vanity Fair that he and the singer introduced the brand to prevent others from profiting from their daughter’s name.
“People wanted to make products based on our son’s name and we don’t want anyone trying to profit from our baby’s name,” she said.
The victory of their case was published by the Official Trademark Gazette on December 31; Blue Ivy and Beyoncé seen in December 2024
The couple are also parents to seven-year-old twins Rumi and Sir; Currently, there are two trademarks pending for their names; seen in May 2021
In 2013, rapper Jay-Z told Vanity Fair that he and the singer filed the trademark to prevent others from profiting from their daughter’s name; Blue Ivy, Jay-Z and Rumi spotted in February 2024
Tuesday’s legal documents also claim the 12-year-old is Time magazine’s “most famous baby in the world” and Rolling Stone’s ‘New Princess of Pop’; Jay0Z, Beyonce and Blue Ivy spotted in August 2014
‘It wasn’t our place to do anything; As you see, we haven’t done anything,’ rapper Renegade told the outlet.
The couple are also parents to seven-year-old twins Rumi and Sir; Currently, there are two trademarks pending for their names.
Tuesday’s legal documents also claim that the 12-year-old girl is the “most famous baby in the world as noted by Time magazine and the “New Princess of Pop” according to Rolling Stone.
“He holds two Guinness World Records, has been featured on a Billboard charting song, and has received numerous awards and recognitions, including a BET Award, a Soul Train Music Award, and an NAACP Image Award,” the document adds.
Added: ‘She narrated a New York Times bestselling book (Hair Love), danced and performed on stages around the world, and regularly appears with her parents at various public events, with related social media posts earning nearly a million. of “likes”. ‘
DailyMail.com exclusively reported that Blue Ivy may now be considering her own music career after joining Beyoncé for her NFL halftime show on Christmas Day.