Beyonce has announced that she will donate $500,000 to cosmetology schools and salons through a fund established as a joint venture between her nonprofit, BeyGOOD, and her new hair care brand, Cecred.
News about the 42-year-old hitmaker’s charitable efforts was revealed on Tuesday, when it was announced that the money would be distributed through the newly created Cecred x BeyGOOD Background.
The artist, who recently opened up about getting a daring pixie cut in 2013, also released an official statement about the reasoning behind her new venture.
According to the release, the Cecred x BeyGOOD fund “celebrates the influence professional hairstylists have on hair health and the critical importance of advocating for the salon community.”
The Grammy Award-winning songwriter will “nurture talent, promote professionalism and support entrepreneurship within the hair industry” through her participation.
Beyonce has announced that she will donate $500,000 to cosmetology schools and salons through a fund established as a joint venture between her nonprofit, BeyGOOD, and her new hair care brand, Cecred. Seen in December
News about the 42-year-old hitmaker’s charitable efforts was revealed on Tuesday, when it was announced that the money would be distributed through the newly created Cecred x BeyGOOD Fund.
Elsewhere in the statement it was explained why those involved with cosmetology schools and independent salons had been selected to benefit from the fund.
‘Stylists have an immense impact on the people in their chairs. They create a sacred space where we can show ourselves how we want and express ourselves through our hair. “We are honored to contribute to this incredible community,” he said.
Through the fund, a total of $250,000 will be awarded through scholarships to students at cosmetology schools in Atlanta, Chicago, Los Angeles, Houston and Clemonton, New Jersey.
The remaining $250,000 will be distributed among independent salon owners in the same cities.
Potential fund recipients must submit an application for consideration.
Five small business grants will be awarded five times a year on a rolling basis in the aforementioned cities.
Beyonce initially teased that she was planning Cecred last May by sharing a post on her Instagram account.
The artist made an official announcement about her new venture earlier this month, which she also shared on her Instagram.
The artist, who recently opened up about getting a daring pixie cut in 2013, also released an official statement about the reasoning behind her new venture. According to the release, the Cecred x BeyGOOD fund “celebrates the influence professional hairstylists have on hair health and the critical importance of advocating for the salon community.”
The Grammy Award-winning songwriter will “nurture talent, promote professionalism and support entrepreneurship within the hair industry” through her participation.
Beyonce initially teased that she was planning Cecred last May by sharing a post on her Instagram account.
The artist made an official announcement about her new venture earlier this month, which was also shared on her Instagram.
The songwriter’s mother, Tina Knowles-Lawson, who ran a salon in Houston during the hitmaker’s early years, served as an inspiration for the company.
Beyonce spoke about Cecred during a new interview with Essencewhere she described her entry into the hair care industry as a “coming full circle moment.”
The Drunk In Love singer then revealed how she came up with the name for her brand.
“From my mother’s salon, daily rituals with my father, and years of experience developing a hair care line, the journey has been just that: Cecred,” she said.
The superstar has also appeared on the cover of Essence magazine this week