Aging like a fine wine! Bethenny Frankel, 52, promotes her alcohol brand Forever Young while wearing a tiny blue bikini in St Barts
Bethenny Frankel wore a tiny blue bikini and pink sunglasses while on vacation in St. Barts this week.
The 52-year-old mom — who recently championed Gwyneth Paltrow — looked youthful in a two-piece while flashing her cleavage and midriff.
The social media personality’s dark hair spilled out from under a wide-brimmed beach hat as she clutched a glass of her Forever Young white wine.
The star beverage brand offers consumers Cabernet Sauvignon, Malbec, Rosé and Sauvignon Blanc.
Earlier this week, the vet with Real Housewives of New York City took to Instagram to document her downtime while on vacation.
Picture Perfect: Bethenny Frankel wore a baby blue bikini and pink sunglasses while on vacation in St. Barts this week
Sizzling: Frankel looked youthful in the two-piece as she flashed her cleavage and toned midsection
Bethenny, a native of the Big Apple, walked along the picturesque white sand carrying a bottle of her wine in a wicker basket decorated with little colorful balls.
Wearing a gold watch and colorful bracelets and rings she put on a show of holiday glamor.
A few days ago, the star showed off her curvaceous figure in a mustard yellow one-piece swimsuit with ruffles as she hit the beach for a quick swim in the ocean.
On Thursday, the entrepreneur took to Instagram to share a video of her elopement with her 3.1 million followers.
She appeared online wearing a sun hat and stylish sunglasses recording herself outdoors.
With the wind blowing around her she said to the camera, “I’m here in St. Barts right now because I brought my daughter on a trip to come visit my accounts because we launched the Forever Young line in April.”
12-year-old Bethenny Brynn Hobby is engaged to ex-husband Jason Hobby, 52.
The star called the beverage line’s debut “absolutely amazing” and explained to viewers that “Forever Young is the song that was playing at the end of the night at a nightclub called Paradise in Boston.”
Promo: On Thursday, the entrepreneur took to Instagram to share a video from her getaway to her 3.1 million followers
In the caption, she wrote, “Want to be forever young?” Where she explained how the brand took shape.
The Just B With Bethenny Frankel podcast host also took to her stories to post a windswept selfie in a strapless royal blue swimsuit.
She accentuated her waistline with a thick white belt fastened around her midsection.
The fashion designer coordinated the look with a pair of blue rimmed sunglasses.
This past August, Bethenny teased the impending release of her wine as she wrote on social media, “Forever Young: Do you really want to live forever?” I am doing! …coming soon…and worth the wait…in stores…1/23. ‘
She first announced the project in June 2021, taking to Instagram with a shot of herself holding a glass of wine.
In the caption, she referenced her past success with her Skinnygirl brand — which she sold for more than $100 million in 2011.
“Can lightning strike a bottle twice?” I wrote. I’ve broken the code in the spirits business once before. My little boy with cocktails was the fastest growing alcoholic beverage brand in history at the time.
Stunning: The Just B With Bethenny Frankel podcast host also took to her stories to post a stormy selfie in a strapless royal blue bathing suit
Proud mom: Bethenny Brynn Hobby, 12, engaged to ex-husband Jason Hobby, 52
She went on to sound her own trumpet as she added, “It paved the way for many other media personalities to launch their own cocktail brands and create a new category.”
Frankel noted that she was the first female celebrity to debut with a groundbreaking brand, shattering previous industry standards in terms of alcohol marketing.
“Historically, celebrities were strictly told never to be photographed with alcohol,” she said. Liquor companies were marketed by men to men and changed that game.
Now it’s a whole new world for women, thanks to my little brand that can. I waited until I found another brand and concept that I wanted to call my own.