Best Buy and Levi’s Face Boycott After Offering Employee Counseling Over Kyle Rittenhouse Verdict

Best Buy and Levi Strauss are both facing a customer boycott after offering their employees advice about Kyle Rittenhouse’s no-fault conviction.

After news of the teen’s acquittal, the two companies sent memos telling their employees that counseling was available, with Levis offering sessions with a “racial trauma specialist” to “encourage healing.”

Best Buy, meanwhile, sent a memo from Mark Irvin, the company’s Chief Inclusion, Diversity & Talent Officer, encouraging those affected to “take advantage of our mental health services, including Life Solutions’ counseling services.”

However, people took to social media to criticize the companies and their wakeful response to the ruling, with some threatening to boycott their stores and cancel orders.

“@BestBuy actually provides guidance to staff members in front of the jury to get the verdict in the Rittenhouse lawsuit correct. They just lost a regular in me,” one user wrote on Twitter.

Best Buy (pictured Nov. 26) and Levi Strauss both face a customer boycott after offering their employees advice on Kyle Rittenhouse’s no-fault conviction

Best Buy sent a memo (pictured) from Mark Irvin, the company's Chief Inclusion, Diversity & Talent Officer, encouraging those affected to

Best Buy sent a memo (pictured) from Mark Irvin, the company’s Chief Inclusion, Diversity & Talent Officer, encouraging those affected to “take advantage of our mental health services, including Life Solutions consulting services.”

Another took aim at Levis, writing: ‘The race for most awake companies continues and I can’t buy 501s, which I’ve been wearing for over 40 years. These idiots destroy everything.’

Another user on Twitter said they would cancel orders placed with Best Buy, claiming more would do the same.

‘@BestBuy just heard of your memo about the Rittenhouse verdict to your employees, in response I canceled the $2500 Macbook and appt to get stereo work done on my truck $1100 n there’s more like me [sic]the person wrote.

“I will never buy anything from Best Buy again. They offered counseling to employees after Rittenhouse’s ruling… WTF?’ wrote another annoyed user.

People used social media to criticize the companies and their wakeful response to the ruling, with some threatening to boycott their stores and cancel orders.  Pictured above: Tweets from social media users threatening to boycott the companies and their products

People used social media to criticize the companies and their wakeful response to the ruling, with some threatening to boycott their stores and cancel orders. Pictured above: Tweets from social media users threatening to boycott the companies and their products

Rittenhouse, 18, was acquitted on November 19 of all charges, including first degree murder, after shooting two white men and wounding a third in August 2020 during Black Lives Matter protests in Kenosha, Wisconsin.

The teen said he acted in self-defense and feared for his life when he was chased down the street by an angry mob who threatened to kill him.

The polarizing acquittal caused Joe Biden to say he was “angry and concerned” and led to widespread liberal collapse after Rittenhouse was portrayed as a white nationalist after the shooting.

Following the ruling, Elizabeth Morrison, Levi’s Chief Diversity, Equity and Inclusion Officer, sent a letter to staff.

“With the news that Kyle Rittenhouse has not been convicted of shooting three people – two of whom lost their lives – during protests against racial justice last year, this is a difficult day for many,” the letter reads.

Morrison provided 24-hour mental health care to people suffering the “pain and trauma of race, identity and faith-based tragedies.”

Rittenhouse during the August 2020 Kenosha shooting that killed two white men

Rittenhouse during the August 2020 Kenosha shooting that killed two white men

Kyle Rittenhouse collapsed and hugged one of his lawyers after being acquitted last Friday

Kyle Rittenhouse collapsed and hugged one of his lawyers after being acquitted last Friday

Levi's Chief Diversity, Equity and Inclusion Officer, Elizabeth Morrison

Racial trauma specialist Dr.  Jamila Codrington

Levi’s chief diversity, equality and inclusion officer, Elizabeth Morrison (left) and “racial trauma specialist” Dr. Jamila Codrington (right)

She added: “To help promote safety, sharing and encouragement of healing, I’m hosting a fireside meeting and Q&A in early December with Dr. Jamila Codrington, a licensed psychologist and specialist in racial trauma.”

‘Dr. During our discussion, J and I will talk about the mental and psychological effects of back-to-back social and racial justice events and trauma-processing mechanisms.”

California-based director encouraged employees to use the counseling because ‘resources to help’ [employees] impact on social justice, equality and promote positive change” such as “getting educated and informed on the issue of gun violence” and “contacting your elected officials to let them know how important common sense gun laws are to you.”

Jamila Codrington is a New York graduate psychologist who has appeared on several panels and claims that “black people have been tricked into thinking we don’t matter.”

Codrington appeared on the Karen Hunter radio show in January for a discussion of how “we should decolonize our minds.”

“One of the main weapons of colonialism and white supremacy was to destroy our memory and separate us from our wealth — our cultural wealth,” she said.

“We have been erased from the history books and forced not to speak our native language. And so there is so much that we can reclaim and recall our traditional place in society – where we were before slavery…

“We come from a heritage of people who were resilient to us, who were kings and queens, who were explorers – we produced civilization. And that’s the first place to intervene because we’ve been misled into thinking we don’t matter and all this comes from a legacy of slavery and we have to defy this lie of inferiority.”

A Levi’s spokesperson confirmed that the “email has been sent to all US employees and that the purpose of the fireplace chat is accurately described in the email.”

Best Buy has been approached for comment.

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