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Bertrandt launches new brand identity


Concentrate on technological development and sustainable future

Ehningen, 22 March 2023

Modern, ingenious, and strong: with its brand-new brand name identity, Bertrandt is placing itself for the future. Influenced by its founding history, self-image, and organization concept, however above all by its staff members, the brand name identity has actually been specified in an integrative procedure throughout the whole business– to make sure more accuracy and exposure.

Bertrandt AG

Bertrandt AG

“Through our advancement efficiency, we speed up technological development and make an appropriate contribution to a sustainable future.” With this brand name guarantee, the worldwide group explains its self-image. The Bertrandt brand name identity is supported by 3 core styles:

The Bertrandt-Way
“WE relocation, WE establish, WE modification– together as a group and with our clients.” For our workers, The Bertrandt-Way embodies the special sense of togetherness at Bertrandt, a shared experience that is defined by team effort and flat hierarchies. Bertrandt blazes a trail with dedication and enthusiasm, promotes an entrepreneurial spirit, and guarantees that there is constantly area for individual duty and involvement. As a knowing, relying on, and sharing company, the Group uses each person a platform for individual advancement.

Allowing Progress
With its extensive professional understanding and a level of knowledge that crosses lots of innovations and various sectors, Bertrandt supplies custom-made services that speed up development not just for its clients however likewise for the Group and society as a whole. To attain this, the business supplies specific specialist professions and a wide variety of more training chances that allow its staff members to equal the spirit of the times and to lay structures for the future. For the collaboration with our consumers, Enabling Progress indicates establishing holistic, private services throughout the whole item life process. From the initial draft style to after sales.

Consumer Centricity
For its clients, Bertrandt uses reputable included worth based upon understanding and specialist consulting. The Group has a broad variety of services that can be flexibly utilized. Our services make a substantial contribution to our clients’ success, supplying impulses that open brand-new chances for them. In this method, Bertrandt is assisting to guarantee that the future is vibrant and sustainable.

Our business style has actually been even more established to represent the core of the brand name likewise in a visual kind– vibrant and psychological. The “b” as a brand-new style component represents the confidence and the visionary method of this global group of business. This is likewise obvious in our brand-new image movie. It communicates the basic core proficiencies of the Bertrandt brand name, showing both the special character and the strengths of the Group.

“For Bertrandt, our brand-new branding is more than simply an adjusted brand name image. Our brand-new brand name identity plainly reveals the worths that specify Bertrandt. Every day, we are dedicated to discovering the very best possible concepts and services in order to fulfill the various requirements of our clients in altering times. We reveal this with our brand-new brand name identity,” stated Michael Lücke, Member of the Board of Bertrandt AG.

Learn more at: https://www.bertrandt.com/en
View our image movie here: Our brand-new image movie– We are Bertrandt

– Picture is offered at AP Images (http://www.apimages.com

About Bertrandt
Through our advancement efficiency, we speed up technological development and make a pertinent contribution to a sustainable future. We are an independent and global advancement company with long years of vehicle proficiency. With cross-industry knowledge and a holistic understanding of systems and items, we develop technological options at any phase of the item advancement procedure. We handle a concentrate on hot subjects such as digitalization, e-mobility and self-governing systems, primarily for the automobile, aerospace and mechanical engineering sectors, and regularly assist in the advancement of customized services in these locations. We deal with this every day– with around 13,000 staff members at over 50 websites worldwide.

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