Bertie Beetle Chocolate: History of Famous Sweet Treat Explained

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Myths About Australia’s Most Iconic Chocolate BUSTED: Why You Can’t Buy the Delicious Treats in Regular Grocery Stores Across the Country

  • Nestle has revealed the hidden secrets behind iconic Bertie Beetle chocolates
  • The well-known honeycomb beetle is ‘more successful in a show bag than in shops’
  • Launched in 1963 to rival the Freddo Frog Bertie Bertie is only sold in showbags

The makers of the iconic Bertie Beetle chocolate have finally revealed the hidden secrets behind Australia’s favorite sweet treat.

The chance to get your hands on a showbag of the famous chocolate and honeycomb treat at Sydney’s Royal Easter for just two dollars is considered a right of way for adults and children alike.

First launched in 1963 and sold nationally in milk bars and convenience stores in the 1970s – the beloved chocolate beetle is now sold exclusively at exhibitions and agricultural fairs across the country.

First launched in 1963 and sold nationwide, the beloved Bertie Beetle is now sold exclusively at agricultural fairs and 50 'retro' candy stores across the country.

First launched in 1963 and sold nationwide, the beloved Bertie Beetle is now sold exclusively at agricultural fairs and 50 ‘retro’ candy stores across the country

The famous honeycomb beetle is 'more successful in a show bag' (photo) than it was sold in stores

The famous honeycomb beetle is 'more successful in a show bag' (photo) than it was sold in stores

The famous honeycomb beetle is ‘more successful in a show bag’ (photo) than it was sold in stores

Margaret Stuart, head of corporate affairs at Nestle Oceania, said the famous choccy beetle is “ far more successful in a show bag than ever in the store. ”

‘Bertie has always been such a striking showbag. When people buy Bertie, they not only buy the chocolate honeycomb, it is also a very iconic part of an agricultural fair, ”she said. news.com.au.

According to Chicane Marketing, there are only about 50 independent ‘retro’ candy stores that sell the honeycomb beetle.

Bertie's iconic brand - a white beetle dressed in a green leotard with a yellow 'B' and glasses - has also received a shock in packaging and chocolate mold (photo)

Bertie's iconic brand - a white beetle dressed in a green leotard with a yellow 'B' and glasses - has also received a shock in packaging and chocolate mold (photo)

Bertie’s iconic brand – a white beetle dressed in a green leotard with a yellow ‘B’ and glasses – has also received a shock in packaging and chocolate mold (photo)

Emily Williams, Chicane’s marketing director, said the famous chocolate performed incredibly well on shows because of generations of nostalgia.

‘It has such a long history and it is synonymous with the royal shows,’ she said.

‘For humans it is memory. When they think of royal show, they think of Bertie Beetle because they grew up with it, and they pass that on to their kids and their kids. ‘

The honeycomb beetle has undergone many changes since the 1960s, when it was first created to rival Cadbury’s popular Freddo Frog.

Original manufacturer Hoadley’s Chocolates used Violet Crumble trimmings to create the sweet treat before switching to freshly made honeycomb pieces in 2011.

Bertie Beetle chocolate (pictured) previously used Violet Crumble trimmings for the iconic honeycomb crunch

Bertie Beetle chocolate (pictured) previously used Violet Crumble trimmings for the iconic honeycomb crunch

Bertie Beetle chocolate (pictured) previously used Violet Crumble trimmings for the iconic honeycomb crunch

Bertie’s iconic brand – a white beetle dressed in a green leotard with a yellow ‘B’ and glasses – has also received a shock in packaging and chocolate mold.

The treat was a ‘little beetle-shaped chocolate wrapped in foil’ before it became the recognizable dairy product that kids flock to every year at the Royal Easter Show.

Bertie Beetle’s showbags at the 2021 Easter show include the triple deal, bonanza, gold and retro bags that range in price between $ 2 and $ 18.

Chicane Marketing director Emily Williams said Bertie Beetle chocolates (pictured) performed incredibly well on shows due to generations of nostalgia.

Chicane Marketing director Emily Williams said Bertie Beetle chocolates (pictured) performed incredibly well on shows due to generations of nostalgia.

Chicane Marketing director Emily Williams said Bertie Beetle chocolates (pictured) performed incredibly well on shows due to generations of nostalgia.

BERTIE BEETLE HISTORY

  • Made in 1963 and sold in milk bars and convenience stores across Australia to rival Cadbury’s now popular Freddo Frog
  • Original manufacturer Hoadley’s Chocolates used Violet Crumble trimmings to create the iconic honeycomb crunch
  • Rowntree’s took over Hoadley’s in 1970 and pulled Bertie Beetles from the stores
  • Hoadley-Rowntree was bought by Nestlé in 1988
  • Switched to freshly made honeycomb pieces in 2011
  • Bertie’s iconic brand – a white beetle dressed in a green leotard with a yellow ‘B’ and glasses – turned from a tiny beetle-shaped chocolate wrapped in foil
  • Iconic chocolate is now sold exclusively in agricultural showbags and in 50 independent ‘retro’ candy stores across Australia

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