Benedict Cumberbatch stripped down to a towel to play a CEO called Benedict Lumberjack for an advert highlighting the role of pension funds in fossil fuel projects.
The Sherlock actor, 48, can be heard saying “I’m really hot right now” as he sits in a sauna and watches the world’s forests burn in a campaign video created on behalf of the group Make My Money Matter.
Lumberjack encourages people not to “change anything” and to “keep your pension money coming in” because it will benefit people like him and “keep the profit fire burning.”
‘The deforestation business is on fire and it’s all thanks to you,’ the character says.
‘We’ve taken billions of your hard-earned pounds and used them to fuel our exploits in the Amazon and beyond.
‘Your pension money has helped burn, slash and burn entire rainforests, and our profits are growing like, well, wildfire.’
Benedict Cumberbatch stripped down to a towel to play a CEO called Benedict Lumberjack in an ad highlighting the role of pension funds in fossil fuel projects.
The Sherlock actor, 48, can be heard saying “I’m really hot right now” as he sits in a sauna and watches the world’s forests burn in a campaign video created on behalf of the group Make My Money Matter.
‘Some parts of the world are literally burning, but you know, it’s just parts that no one cares about.
“Look, if you can’t stand the heat, get out of the jungle.”
The advert, created by agency Lucky Generals and directed by Sophia Ray, aims to raise public awareness of the UK pensions industry’s role in funding companies helping to drive the climate crisis.
The campaign group’s research found that UK pension schemes invest around £88 billion in fossil fuel companies.
The video’s director, Ray, said: “It was a dream to direct a project like this. A solid idea for an extremely important cause, brought to life with a fascinatingly powerful talent like Benedict.
“It’s a strong reminder that we can align our financial decisions with our values, and I’m proud to be part of this important conversation for change.”
Cumberbatch is known for playing Sherlock Holmes in the BBC drama series and Doctor Strange in the Marvel films.
He has received Academy Award nominations for his roles in The Imitation Game (2014) and The Power Of The Dog (2021).
Lumberjack encourages people not to “change anything” and to “keep your pension money coming in” because it will benefit people like him and “keep the profit fire burning.”
‘The deforestation business is on fire and it’s all thanks to you,’ the character says. ‘We have taken billions of your hard-earned pounds and used them to fuel our exploits in the Amazon and beyond’
The advert, created by agency Lucky Generals and directed by Sophia Ray, aims to raise public awareness of the UK pensions industry’s role in funding companies helping to drive the climate crisis.
The campaign group’s research found that UK pension schemes invest around £88 billion in fossil fuel companies.
The video’s director, Ray, said: “It was a dream to direct a project like this. A strong idea for an extremely important cause, brought to life with a fascinatingly powerful talent like Benedict.
Last year, Oscar-winning actress Olivia Colman dressed as a latex-clad oil executive named Oblivia Coalmine in a campaign video for the group.
Benedict will soon star alongside Olivia in a new version of the Hollywood classic The Wars of the Roses.
This summer the actors filmed a very loving scene together while filming in Devon.
The message at the end will surely catch people’s attention.
Last year, Oscar-winning actress Olivia Colman dressed as a latex-clad oil executive named Oblivia Coalmine in a campaign video for the group.
The two British acting titans were seen passionately kissing next to a car for The Roses.
Oscar-winning star Olivia, 50, hugged her handsome co-star as he lifted her onto the bonnet of the car as they kissed for the scene.
They’re following in the footsteps of Michael Douglas and Kathleen Turner, whose chemistry took the screen by storm in the original film.
Benedict and Olivia play a married couple whose increasingly bitter separation erupts into comically exaggerated resentment and hatred.