Ben Fordham’s 2GB Radio Audience Keeps Shifting

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Ben Fordham’s 2GB radio audience continues to decline – despite still being at the top of Sydney ratings

Ben Fordham won the latest round of Sydney breakfast radio ratings – but it wasn’t all good news for the 2GB star.

The 44-year-old broadcaster lost two percentage points when his talkback show took a 13.5% market share.

ABC Sydney closed the gap on Fordham’s show with a share of 13.1 percent.

Mixed bag: Ben Fordham (pictured last June) won the latest round of Sydney breakfast radio ratings – but it wasn’t all good news for the 2GB star

Fordham’s 2GB station, meanwhile, dropped 1.7 points across all time slots.

“There is a tough competition and I just have to do my best to stay ahead of them all,” said Fordham. The Daily Telegraph on Tuesday.

Elsewhere in the breakfast market, KIIS FM duo Kyle Sandilands and Jackie ‘O’ Henderson gained ground for a total share of 12.9 percent – their all-time high.

At the other end of the spectrum, 2Day FM’s Morning Crew — hosted by Erin Molan, Dave Hughes and Ed Kavalee — fell 0.5 percent to a market share of 3.3 percent.

Bottom, but still on top: The 44-year-old broadcaster lost two percentage points when his talkback show registered a 13.5% share of the total market.  Pictured in April

Bottom, but still on top: The 44-year-old broadcaster lost two percentage points when his talkback show registered a 13.5% share of the total market. Pictured in April

Good guy: The latest radio poll comes after Sophie Delezio (pictured) thanked Fordham for her inspiration to start a career in journalism

Good guy: The latest radio poll comes after Sophie Delezio (pictured) thanked Fordham for her inspiration to start a career in journalism

The latest radio poll comes after Sophie thanked Delezio Fordham for her inspiration to start a career in journalism.

Sophie – who was just two years old when she suffered horrific burns after being trapped under a burning car that collided with a Sydney daycare center in 2003 – will be a regular contributor to Body + Soul magazine starting this weekend.

Sophie admitted that she probably never would have thought of getting into journalism if it weren’t for the 2GB radio host.

Fordham first met Sophie when he reported on her devastating accident as a child and the pair formed a friendship that lasted over the years.

Tragic: Sophie was just two years old when she suffered horrific burns after getting trapped under a burning car that collided with a Sydney daycare center in 2003

Tragic: Sophie was just two years old when she suffered horrific burns after getting trapped under a burning car that collided with a Sydney daycare center in 2003

Fordham revealed that he thought Sophie would be the perfect match for journalism based on her warm personality and friendly appeal.

He admitted that he found himself unguarded and had “crushed” all his secrets to his friend on several occasions.

“She has a gift — an amazing ability when it comes to communicating and understanding the difficulties people go through,” he said.

Mr. Fordham introduced Ms. Delezio to the Body + Soul team and said she quickly won the editorial team.

“I’m honored to call her a friend,” he said. ‘She is such a special person, with a warm, generous and studious soul – you feel comfortable in her company and that makes her perfect for this job.’

Inspirational: Sophie admitted she probably never thought of going into journalism if it weren't for the 2GB radio host

Inspirational: Sophie admitted she probably never thought of going into journalism if it weren’t for the 2GB radio host

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