- Staff at LA Dunkin’ Donuts stores also reported increased footfall following the announcement.
The fun, star-studded Super Bowl ad aired on Sunday and features Ben Affleck, Matt Damon and Tom Brady.
In the commercial, the trio interrupts Jennifer Lopez’s recording session by wearing extravagant orange tracksuits and introducing their band, ‘The DunKings.’
Not only were the clothing in high demand, but also the matching pink bucket hats, which are now sold out as the merchandise broke records and became the fastest-selling in Dunkin’ history. TMZ reports.
Luckily for fans scrambling to get their hands on the popular tracksuits, the donut chain says they’re restocking.
But Dunkin’ Donuts is not only aiming to capitalize on its successful merchandise, it’s also hoping the new ‘DunKings’ menu will do well as well.
It’s not just the Chiefs who have scored a big Super Bowl victory, as Dunkin’ Donuts sold out of their ‘DunKings’ merchandise in just 19 minutes after appearing in the ad.
The matching pink bucket hats were also in demand (which are also now sold out) and sales broke records, quickly becoming Dunkin’s fastest-selling product.
The limited-time menu will also temporarily, but also greatly, increase the company’s profits.
Although the private fast food chain does not publicly disclose its numbers, celebrity partnerships have proven fruitful for food brands, such as the collaboration between McDonald’s and Travis in 2020.
Affleck’s Dunkin’ Super Bowl 2023 commercial previously helped the company sell more donuts the next day “than any other day in history,” a source said. cnn.
According to three different CNN sources, Affleck grossed around $10 million for his 2023 Dunkin’ Super Bowl commercial.
This year’s Super Bowl ad has reportedly helped increase footfall at Los Angeles stores, with staff telling TMZ they’ve been “pretty busy” since the giant sporting event.
The ‘DunKings Menu’ serves Ben Affleck’s favorite iced coffee, featuring a sweet cold foam topping, cream, and a sprinkle of cinnamon sugar.
The drink also features a ‘DunKings Munchkin Skewer’ with three donut holes placed on a stick on top of the drink, similar to an ‘olive in a martini’.
The Super Bowl ad starring rapper Jack Harlow, Fat Joe and Jennifer Lopez, shows the musicians horrified when ‘The DunKings’ begin to perform.
But not only is Dunkin’ Donuts ready to cash in on its successful merchandise, its new ‘DunKings’ menu is also expected to be a hit with customers, with Los Angeles staff reporting more footfall following the commercial.
Affleck’s Dunkim 2023 Super Bowl commercial previously helped the company sell more donuts the next day “than any other day in history,” a source told CNN (pictured: Matt Damon).
Entering the studio dressed in a bedazzled jacket, Affleck yells, “What’s up, Bronx?”
He performs awkward choreography while his wife looks on in shock. At the end, she whispers, “We talked about this,” and Affleck seems dismayed.
As he and Damon leave, Lopez tells Brady, who is manning the keyboard, that he can stay.
Affleck has closely aligned himself with the brand and was even seen delivering food at two locations in Massachusetts as part of a separate advertising campaign.
The limited-time ‘DunKings’ menu, which is only available through the Dunkin’ app, also includes a whole milk hazelnut iced coffee, raspberry-flavored iced tea, and an egg sandwich on an all-seasoned bagel.