A beloved retailer is closing all of its brick-and-mortar stores nationwide less than a year after trying to reopen some locations.
BuyBuy Baby announced Monday that it would close its remaining ten stores by the end of the year. It will become an online-only retailer.
The “difficult decision” comes after “carefully listening to you, our amazing customers, and our valued partners,” the baby gear retailer said in a statement on its website.
The remaining stores will begin closing sales on October 18 and all sales after that date will be final.
Gift cards will continue to be accepted in stores until October 31 and can be redeemed on the brand’s website after that date.
BuyBuy Baby announced Monday that it would close its remaining ten locations
The store’s military and cufflink discounts are also being eliminated in stores.
The brand, which filed for bankruptcy last year, will remain an exclusively online store.
BuyBuy Baby’s parent company, Bed Bath and Beyond, filed for bankruptcy in 2023 and sold BuyBuy Baby for $15.5 million to Dream On Me.
The New Jersey-based baby products company announced it would reopen a limited number of locations with an eye toward opening about 100 stores in the coming years.
Now, less than 12 months later, the struggling brand is backing down once again.
Over the years, the brand had lost consumers to larger rivals like Amazon and Target, as well as a more cautious consumer after years of inflation.
BuyBuy Baby joins companies like Walgreens, Macy’s and Big Lots that have faced store closures in this year’s “retail apocalypse.”
Earlier this week, pharmaceutical giant Walgreens announced it was closing 1,200 locations nationwide.
About 500 of the stores slated for the cut will close over the next year, although their locations have not yet been revealed.
Earlier this week, Big Lots announced details of another 208 stores it plans to close as it fights bankruptcy.
‘Everything on Sale’ signs at a Buy Buy Baby store in the Brooklyn borough of New York on February 26, 2023
Walgreens announced it would close 1,200 stores over the next three years.
The Big Lots store in Dennis Port, Massachusetts, on Cape Cod, is closing soon and is up to 50 percent off in its liquidation sale.
Bargain stores like Big Lots and dollar stores have been especially hard hit.
For example, 99 Cents Only announced in April that it would close its 371 locations in California, Texas, Arizona and Nevada.
Additionally, Macy’s will close 150 stores over the next three years, including closing 55 this year.
