Beloved cookie brand Nutter Butter has gone viral for its bizarre promotional posts that have left fans baffled.
Over the past month, users have been concerned about the famous cookie brand that has been posting disturbing TikTok videos on its account.
Many have asked: ‘Are you okay?’ to the 55-year-old company that appeared to adopt a new and unique social media strategy to promote peanut butter treats.
Although the company has been posting strange clips like this since the beginning of the year, people and even other brands have started to question the strange ads.
In a post on Friday, a clip of a giant Nutter Butter cookie filled the center of the screen while a colorful background surrounded it.
However, the cookie was no ordinary nut butter, as it had shrimp for legs, lips on its head, a shrimp mustache, and fragments of a cat and a mask, all while a strange noise repeated.
Beloved cookie brand Nutter Butter has gone viral for its bizarre promotional posts that have left fans baffled.
Many have simply asked: ‘Are you okay?’ to the 55-year-old company that appeared to adopt a new and unique social media strategy to promote peanut butter treats. (pictured: a clown dressed as Nutter Butter)
After the video was uploaded to the company’s account, Nutter Butter commented ‘the dreams’, while others were left confused.
“The chat is that real,” Subway commented, while Hot Pockets said: “I heard.”
Users also responded to the peculiar video, with one saying: ‘I will NOT eat nut butter again.’
‘UHM NUTTER BUTTER I’M HERE IF YOU WANT TO TALK DUDE,’ another added.
Someone else said: “Blink twice if you need help.”
In another video, posted in September, the company showed what appeared to be an interview-like setting as a voice recording said: “We recently became aware of Nutter Butter’s social media accounts and just wanted to take It’s time to apologize – ‘ said the voice before the video was interrupted.
In another clip, which is posted on the company’s website, two full-sized Nutter Butter cookies and a baby are seen entering a haunted house smeared with peanut butter while ghostly music plays in the background.
Suddenly, a clown appeared on the screen before turning into one of the cookies and starting to dance.
“I’m shocked,” one person wrote.
In another clip, which is posted on the company’s website, two full-sized Nutter Butter cookies and a baby are seen entering a haunted house smeared with peanut butter while ghostly music plays in the background.
As users scrolled through the video, cookies were seen around the house smeared with peanut butter, appearing to mimic a blood-spattered crime scene.
Swedish Fish commented on the video, “I love what you’ve done with the place,” while Wheat Thins disagreed, saying, “I’m pulling the plug.”
Cookie fans were almost left speechless and scared when one wrote: ‘Nut butter are you paying for my therapy or?’
“This crosses a line I didn’t know I had,” another admitted.
“This is crazy,” someone else joked.
A clown is seen dancing while peanut butter cookies surround him.
Zach Poczekaj, senior social media manager at Dentsu Creative, a media agency that works with the company, said they are creating content like this on purpose “because our followers are asking for it.”
While some people found the videos strange, others liked the clips.
“I’ve never wanted a nut butter cookie more than I do now,” someone said.
“Bought some today and it’s working,” wrote another.
Since sharing his strange videos, Nutter Butter’s TikTok account has grown from 400,000 followers to 1.1 million.
In many of the clips, the cookie company introduces viewers to a character named Aidan, a real fan, who is followed by Mr. Nutter Butter.
The cookie company’s social media team said cnn exactly why they have gone in this direction to advertise the iconic brand.
Zach Poczekaj, senior social media manager at Dentsu Creative, a media agency that works with the company, told the outlet that they are creating content like this on purpose “because our followers are asking for it.”
That’s what entertains them.
‘Yes, we want to leave room for interpretation because that’s what makes people ask questions and propose theories. “And then we build on those theories and say that could be part of the whole story that we’re looking for,” he added.
Since sharing his strange videos, Nutter Butter’s TikTok account has grown from 400,000 followers to 1.1 million.
Caitlin Bolmarcich, brand manager at Nutter Butter, said they track the comments that come in every time they post.
‘It is a very live situation. It’s happening as we speak, so it’s difficult to measure the exact impact right now.
‘We are obviously following it very closely and hope this continues. But what I will say is that all the comments we’re seeing are like, “I bought Nutter Butter today. I haven’t bought one in 30 years,” he said.
Kelly Amatangelo, digital and social leader for Mondelez, which owns the cookie company, said the trend is reaching all generations.
“It’s really spreading to many generations, from Generation Z to Millennials to Generation X, and we love seeing it as an organic social media brand,” Amatangelo revealed.
“I think with this content strategy here, and really using humor to drive engagement, it helps to be top of mind.”
As for what’s to come, Poczekaj told the outlet “we’re always trying to evolve with our audience.”
‘While it seems like a moment right now, we’re going to roll with the punches and see what they (the fans) want, because we want them to be entertained at the end of the day and think about the cookie. Of course.’