Bella Hadid insists ‘Victoria’s Secret has changed so drastically’ as she reveals why she returned

Bella Hadid has revealed why she’s returned to Victoria’s Secret as it tries to rebrand as the VS Collective.

In recent years, the company has been awash with controversy, including a string of sexual misconduct allegations, such as that Bella was harassed.

“What prompted me to come back was that they came up to me and really proved to me that behind the scenes Victoria’s Secret has changed so drastically,” the 25-year-old insisted in a new interview with Marie Claire.

'Victoria's Secret has changed so drastically': Bella Hadid has revealed why she's returned to Victoria's Secret as it tries to rebrand as the US Collective;  photographed in September

‘Victoria’s Secret has changed so drastically’: Bella Hadid has revealed why she’s returned to Victoria’s Secret as it tries to rebrand as the US Collective; photographed in September

“There was a way, I think, a lot of us women who worked with Victoria’s Secret felt. And now, six out of seven [VS] board members are all women. And there are new photoshoot protocols that we have. So a lot has changed.’

A few years ago, Bella admitted that she “never felt powerful” during the three runway shows she walked for Victoria’s Secret.

She said Rihanna’s September 2019 Savage X Fenty show was “the first time on a runway that I felt really sexy,” according to Daily Women’s Clothing.

When Marie Claire brought up those comments to Bella, she replied that being part of the US Collective was “basically about taking back my power and handing back control of my body to myself.”

Throwback: Early in her career, Bella walked the last three years of the Victoria's Secret Fashion Show, including the last one in 2018 in New York City

Throwback: Early in her career, Bella walked the last three years of the Victoria's Secret Fashion Show, including the last one in 2018 in New York City

Throwback: Early in her career, Bella walked the last three years of the Victoria’s Secret Fashion Show, including the last one in 2018 in New York City

She said: ‘I think the beauty of what Victoria’s Secret is as a collective is in the conversation. All of us together, Paloma [Elsesser], Adut [Akech]”When we’re on set, we’re just thankful for how we feel supported now, rather than how we used to feel when it was a lingerie company run by men for men.”

Bella added: ‘I’m just looking around’ [on set] and I feel powerful again. I feel empowered in lingerie, instead of feeling like my body is some sort of money maker.”

Gigi Hadid’s little sister confessed: “It took me almost a year and a half to bring the meeting with them. Even having that conversation was very complicated for me because of the way I had felt in the past.”

However, she stopped by during “multiple meetings” where the brand was able to “prove to me” that certain “protocols” had been put in place.

Origin: The first Victoria's Secret Fashion Show she walked was the 2016 extravaganza at the Grand Palais in Paris

Origin: The first Victoria's Secret Fashion Show she walked was the 2016 extravaganza at the Grand Palais in Paris

Origin: The first Victoria’s Secret Fashion Show she walked was the 2016 extravaganza at the Grand Palais in Paris

‘They have that in our contracts – which we have nowhere else, by the way. Not in editorial [shoots], no other fashion shoots, so it’s incredible to see a lingerie company even think about this — we don’t really have to do anything we don’t want to do,” she said.

“We don’t have to show parts of our bodies that we don’t want to show. That’s very important to us as women, because sometimes we lose our boundaries when we go into these sets. And our borders are not accepted.’

Bella insisted that “I know firsthand how Victoria’s Secret made me feel, and now that I go on set every day, there’s just an energy that switches.”

With regard to the naysayers, she insisted, “I would never work for a company that not only made me feel a certain way, but made the world feel a certain way, until I was sure there was real change.” would come. created.’

Deluxe: She said Rihanna’s September 2019 Savage X Fenty show (pictured) was “the first time on a runway that I felt really sexy,” according to Women’s Wear Daily

Her comments come the day the new VS Collective ran a holiday ad called Isn’t It Iconic? with models like Bella’s good friend Hailey Bieber.

When she was Hailey Baldwin, she told MailOnline in 2016, “I want to be on the Victoria’s Secret show, it’s every girl’s dream.”

She was spotted on a casting call for the fashion show in 2017, but she ended up not appearing on their runway in Shanghai that year.

The VS Collective is reinventing itself to be more inclusive after the original brand was sued for promoting an unattainable body image.

There she is: her comments come the day the new VS Collective ran a holiday ad called Is't It Iconic?  starring models like Bella's good friend Hailey Bieber

There she is: her comments come the day the new VS Collective ran a holiday ad called Is't It Iconic?  starring models like Bella's good friend Hailey Bieber

There she is: her comments come the day the new VS Collective ran a holiday ad called Is’t It Iconic? starring models like Bella’s good friend Hailey Bieber

Remember when: When she was Hailey Baldwin, she told MailOnline in 2016: 'I want to be on the Victoria's Secret show, it's every girl's dream'

Remember when: When she was Hailey Baldwin, she told MailOnline in 2016: 'I want to be on the Victoria's Secret show, it's every girl's dream'

Remember when: When she was Hailey Baldwin, she told MailOnline in 2016: ‘I want to be on the Victoria’s Secret show, it’s every girl’s dream’

Early in her career, Bella walked the last three years of the Victoria’s Secret Fashion Show – 2016 in Paris, 2017 in Shanghai and then 2018 in New York City.

An explosive in 2020 New York Times report detailed allegations against Victoria’s Secret director Ed Razek, who had left the company the previous year.

One of the allegations was that Ed had sexually harassed Bella during her montage for the 2018 edition of the Victoria’s Secret Fashion Show.

What a smile: she was spotted on a casting call for the fashion show in 2017, but she ended up not appearing on their runway in Shanghai that year

What a smile: she was spotted on a casting call for the fashion show in 2017, but she ended up not appearing on their runway in Shanghai that year

What a smile: she was spotted on a casting call for the fashion show in 2017, but she ended up not appearing on their runway in Shanghai that year

New Frontier: The USA Collective Reinvents Itself To Be More Inclusive After Original Brand Was Sued For Promoting An Unattainable Body Image

New Frontier: The USA Collective Reinvents Itself To Be More Inclusive After Original Brand Was Sued For Promoting An Unattainable Body Image

New Frontier: The USA Collective Reinvents Itself To Be More Inclusive After Original Brand Was Sued For Promoting An Unattainable Body Image

Three eyewitnesses and a person who heard of the comment secondhand said Ed ordered, “Forget the panties,” as Bella was measured on underwear.

It was also alleged that Ed wondered aloud if Bella should “walk the runway with those perfect tits” from ABC, which aired the show.

Three sources also claimed that Ed felt a model’s crotch through underwear at the same fitting where Bella had her measurements.

Ed, who stepped down in August 2019, insisted: “The allegations in this coverage are categorically false, misinterpreted or taken out of context.”

As seen in 2014: Former Victoria’s Secret director Ed Razek has faced allegations of sexual misconduct that he has been “categorically untrue, misunderstood or taken out of context.”

Another flash of controversy was Les Wexner, then the CEO of Victoria’s Secret parent company L Brands, who was notoriously friends with Jeffrey Epstein.

About two years ago, Les, who is now chairman emeritus of L Brands, said he felt “embarrassed” about the Epstein connection.

“We’ve all been betrayed by friends. In the end, people live secret lives because… they’re so good at hiding those secrets,” said Les, who claimed northern $46 million of his money was embezzled by the late pedophile.

Les told investors the association ended in 2007, the year after the Epstein case was brought before a grand jury in Florida, according to CNBC.

There he is: Another flash of controversy was Les Wexner (pictured in 2016), then the CEO of Victoria's Secret parent company L Brands, who was friends with Jeffrey Epstein

There he is: Another flash of controversy was Les Wexner (pictured in 2016), then the CEO of Victoria's Secret parent company L Brands, who was friends with Jeffrey Epstein

There he is: Another flash of controversy was Les Wexner (pictured in 2016), then the CEO of Victoria’s Secret parent company L Brands, who was friends with Jeffrey Epstein

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