- The Belgian Pro League club recently released a beer-inspired third kit
- They played on the pitch for the first time in a 1-0 win at the weekend.
- “He’s the only Premier League player I would pay to watch” Which star has IAN LADYMAN fascinated? – Podcast That’s all kickoff
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A Belgian football club has released a beer-inspired third kit with the help of its fans and AI.
OH Leuven released the kit over the weekend and it was used for the first time in their 1-0 Belgian Pro League win over Mechelen on Sunday, sealed in dramatic fashion in the 91st minute.
The band has a gold background with a white top to reflect the head of a beer, with diamond designs on the bottom half of the shirt.
To design the jersey, they received help from their supporters, before it was then developed by AI.
Many of their supporters reportedly indicated that they associated the club with Stella Artois – the city of Leuven, birthplace of the famous beer.
Belgian team OH Leuven has released a third beer-inspired strip, thanks to the city’s association with Stella Artois
Leuven is the birthplace of Stella Artois and is still brewed in the city today.
The beer was first brewed in the city in 1926, and is still brewed in the region and sold in many countries today.
Despite the city’s association with Stella Artois, the club has no sponsorship agreement with the company.
The fans had a big influence on the design of the jersey, as they were asked a number of questions about what it should look like.
A statement on the the club website said: “For For example, we asked supporters about the color, but also the type of neck, the position of the emblem and the slogan in the collar. Additionally, many fans commented that they associate OH Leuven with Stella Artois beer.
“A unique competition jersey was then designed with input from our fans and with the help of AI. A gold shirt with a white collar. A great nod to the most famous and appreciated Leuven heritage, Stella Artois.’
The club said the jersey went on sale on its website on Sunday, although the number that can be sold is limited.
They wore their new kit for the first time on Sunday in the 1-0 victory against Mechelen.
OH Leuven are not the first club to have a beer-inspired strip, as Spanish club CD Lugo released one almost a decade ago – thanks to Estrella being a shirt sponsor.
Louvain is 12th in the championship, just one place from the relegation play-offs of the Belgian Pro League.