A Bed Bath & Beyond sign is shown, on May 9, 2012, in Mountain View, California. Overstock.com is launching its name online and becoming Bed Bath & Beyond. (AP Photo/Paul Sakuma, File)
NEW YORK – Overstock officially relaunched online domain Bed Bath & Beyond on Tuesday in the US, after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million in June.
Online retailer Overstock.com said in late June that it was dumping its name online and would become Bed & Bath & Beyond, which filed for bankruptcy earlier this year. The name change took place in Canada on June 29, but at the time the Midvale, Utah-based company did not specify a date for the US relaunch.
READ: Bed Bath & Beyond is still alive! (line)
Overstock.com CEO Jonathan Johnson told The Associated Press in a phone interview last week that the Canadian relaunch “has gone smoothly.” The company has added about 600,000 bed and bath items since its offer for the retailer went public last month, Johnson said.
The company has not yet made any decisions on a corporate name, he said.
Johnson had said the name change was necessary because Overstock still confused some customers and suppliers who thought it was a liquidator. That’s how it started in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock sharpened its strategy to focus on furniture and home décor, ditching items like clothing.
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