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Beauty guru’s favourite hairbrush makes $100,000 in sales: Ugly Swan

Beauty Guru’s Favorite Hairbrush Makes $100,000 in Sales – Hundreds of Women Claim It Glides Through Frizzy, Knotted Hair in SECONDS

  • Mom Chloe Morello, 31, Is Obsessed With Ugly Swan’s ‘Scream-Free’ Brush
  • She uses it on both wet and dry hair to get rid of pesky and uncomfortable knots
  • The moms who started the brand in 2017 made $100k in sales in 2021

Beauty blogger and makeup artist Chloe Morello unveiled the hairbrush she swears by for smooth, silky-smooth locks, and the brand saw a $100,000 increase in sales.

The Australian YouTuber, 31, calls the $39.95′Scream Free Detangling Brush‘ from Adelaide brand Ugly Swan the ‘best’ she has ever used.

In a TikTok video, the mother-of-one — who welcomed son Santino with her dancer husband, Sebastian Mecha in June of last year — says it “doesn’t pull or pull your hair,” even when it’s wet or in the knot is after a rain shower.

Beauty vlogger Chloe Morello has unveiled the hairbrush she swears by for smooth, silky locks — and it'll cost you just $39.95

Australian YouTuber, 30, calls Adelaide brand Ugly Swan's 'Scream-Free Detangling Brush' (pictured) the 'best' she's ever used

Beauty vlogger Chloe Morello (left) has unveiled the hairbrush (right) she swears by for smooth, silky-smooth locks — and it’ll cost you just $39.95

Ugly Swan was created by two Australian moms, Marissa and Annette, who saw a gap in the market for hair brushes that didn’t cause discomfort and pulling. To help parents with the daily struggle of brushing their children’s hair, the Ugly Swan was born.

In 2017, the brand launched with their Scream-Free Brushes, which has now become one of the brand’s best-selling products, reaching over $100,000 in 2021 after Chloe Morello’s TikTok.

The Scream-Free Brushes are designed to gently detangle hair, even on the most sensitive scalp. Made with natural boar bristles that soften your natural scalp oils to condition your hair, while soft, large dipped nylon pins detangle without scratching or pulling the scalp.

In 2017, the brand launched with their Scream-Free Brushes, which has now become one of the brand's best-selling products, reaching over $100,000 in 2021 after Chloe Morello's TikTok

The brushes are designed to prevent split ends and breakage, while also reducing frizz

In 2017, the brand launched with their Scream-Free Brushes, which has now become one of the brand’s best-selling products, reaching over $100,000 in 2021 after Chloe Morello’s TikTok

The brushes are designed to prevent split ends and breakage, while also reducing frizz.

Chloe’s endorsement sparked a wave of excitement and many said they ordered the brush immediately after watching it.

Developed by Adelaide mothers who have daughters with sensory issues, the revolutionary brush (pictured) promises to gently detangle hair even on the most sensitive scalp

The brush (shown) is made with natural boar bristles that tease your natural scalp oils to condition your hair

Developed by Adelaide mothers who have daughters with sensory issues, the revolutionary brush (pictured) promises to gently detangle hair even on the most sensitive scalp

“You should definitely try this,” wrote one woman.

“I bought a similar brush from Facebook and it’s great,” said a second, while a third added, “I have this and use it on my little girls, I love it!”

Chloe is considered one of Australia’s leading authorities on beauty and self-care.

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