Beautiful collection of vintage ski plans with winter holidays in Europe is going on sale

An astonishing collection of vintage ski runs with the halcyon days of the European winter holiday is on sale.

The wonderful selection includes early lithographs of advertising posters for glamorous resorts, including Davos and Chamonix.

The earliest posters in the sale date from the beginning of the 20th century, with the most recent examples from the fifties.

Sixty-two posters, ranging in value from a few hundred pounds to £ 5,000, are sold by Swann Galleries, based in New York.

One of the striking plots is a poster from 1908 that promotes international skating competitions at Davos in Switzerland by the German designer Walther Koch. It is estimated at £ 5,000

One of the striking plots is a poster from 1908 that promotes international skating competitions at Davos in Switzerland, on the left, by German designer Walther Koch. It is estimated at £ 5,000. The extraordinary selection includes early lithographs of advertising posters for glamorous resorts, including another poster for Switzerland

This poster has detailed and intricate illustrations to promote the Font Romeu ski resort in the Pyrenees, while another poster has a woman with ski's for trees with snowy tops and a deer to advertise a brand. The earliest posters in the sale date from the beginning of the 20th century

The total value of the collection is £ 70,000. One of the striking plots is a poster from 1908 that promotes international skating competitions at Davos in Switzerland by the German designer Walther Koch. It is estimated at £ 5,000.

A classic 1928 poster from Mont Blanc by Georges Dorival is expected to reach £ 2,300, while Charles Hello's colorful 1927 poster from Chamonix with an early view of ski jumping gives an estimate of £ 3,500.

A poster from 1935, designed to seduce rich inhabitants of Nice to visit the Beuil in the Alpes Maritime by the Parisian artist Jean-Gabriel Domergue, is valued at £ 2,300.

It is intriguing that it is possible to fly from the coastal town to the ski resort in just 20 minutes.

This vintage poster, on the left, shows the snow-covered mountains on the peak of the Swiss Niderhorn in Beatenburg, while another poster, on the right, concentrates on the activities and an upcoming championship in another Swiss resort, Engelberg

Sixty-two posters are sold by Swann Galleries, which are based in New York. The high Swiss slopes are depicted on the left poster and on the right, the poster promotes the Eastern Swiss Ski Races in February 1939

When the transport connections improved in the 20s and 30s, the ski holiday grew in popularity.

To take advantage of this boom, prestigious resorts have commissioned the best graphic artists to create ads inviting holidaymakers to visit.

Their art deco designs advertised luxury ski holidays abroad and often suggested wealthy couples who wanted to be people.

Ivan Macquisten, a poster specialist who assists Swann Galleries at the auction, said: "This is an amazing series of posters that stand out with their vibrant colors and graphic design.

"Posters for the most prestigious resorts such as Davos are often the most valuable for collectors.

"In this sale there is an early Davos example and a classic poster that promotes the Mont Blanc by Georges Dorival, one of the classics of the genre."

The sale takes place on 7 February.

When the transport connections improved in the 20s and 30s, the ski holiday grew in popularity. To take advantage of this boom, prestigious resorts have embraced the best graphic artists, with cable cars in the snow, left and a skier in Austria, precisely to create advertisements inviting holidaymakers to visit

A classic 1928 poster from Mont Blanc by Georges Dorival, on the left, is expected to reach £ 2,300, while Charles Hello's colorful 1927 poster from Chamonix with an early image of ski jumping has an estimated £ 3,500

A poster, on the left, shows a ski out of the snow to advertise the Davos resort in Switzerland. The poster on the right shows a couple descending on a slope in the Quebec region in Canada. The posters use art deco designs to advertise luxury ski holidays abroad and propose rich couples who wanted to be people

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