The 2023 Clio Entertainment Awards, which recognize creative excellence in entertainment marketing, were presented in Hollywood on Thursday evening, with Barbie, Tar, Wednesday And Dahmer – Monster: The Jeffrey Dahmer Story among the big winners.
During the ceremony, Netflix was named Network of the Year, Activision/Blizzard as Game Publisher of the Year, Universal Pictures as Studio of the Year and AV SQUAD as Agency of the Year.
“In a year that gave the industry whiplash – with a summer in which entertainment marketing captivated popular culture and Barbenheimer audiences flocked to theaters, only to be largely shut down by two strikes – creativity was the key to turning consumers into fans change,” Ashley Falls, executive director of Clio Entertainment, said in a statement. “It’s no surprise that the Barbie integrated campaign from Warner Bros. Pictures took home top honors in the form of a Grand Clio Entertainment Award, but our jury of industry leaders sent a message to the industry that ingenuity is alive and well, and they awarded 34 additional Grand Clios – a record number for a single competition cycle – for work in film, television, home entertainment, gaming and live entertainment.
Elsewhere during the ceremony, MOCEAN’s Michael McIntyre and Apple TV+’s Jen Weg presented the 2023 Clio Entertainment Impact Award to Helen Ahn, creative director and senior editor at Wild Card Creative Group. Later, producer and entertainment marketing executive Bob Israel received the 2023 Clio Entertainment Lifetime Achievement Award for his contributions to the company.
The Clio Entertainment Awards, formerly known as The Clio Key Art Awards, were founded by The Hollywood Reporter in 1971 before becoming a Clio property in 2015 and being maintained THR as a media partner.
Below you will find a full list of the evening’s winners.
Audiovisual – “South of Midnight – Teaser Trailer” from Compulsion Games for South of midnight
Branded content – “Corrido of Duty” by Archer Troy for Duty
Experiential/event/activation – “Loot for Good” by DAVID for Loot for good
Integrated campaign – “Clash from the Past” by Wieden+Kennedy for Clash of clans
Original content – “Clash from the Past” by Wieden+Kennedy for Clash of clans
Partnerships/collaborations – “Adopt A Stray” by Current Global & FCB Chicago for Fresh Step
Public relations – “V-Land” by Dentsu Creative for V-Land
Key art craft – “Reservoir dogs” by Phantom City Creative, Inc. for Reservoir dogs
Social media – “Amsterdam – Social Content Campaign” by Tiny Hero Amsterdam
Audiovisual – “Endless Venice” by Rai Radiotelevisione Italiana
Audio/visual craftsmanship – “Endless Venice” by Rai Radiotelevisione Italiana
Design – “Eurovision 2023” by Starlight Creative / Design Bridge and Partners for Eurovision 2023
Social media – “Hamilton x Rihanna” by Michael Cassel Group Hamilton Australia
Branded content – “Live From The Upside Down” by Observatory for Stranger things and Doritos
Design – “Hello tomorrow!‘ from Imaginary Forces for Apple TV+
Digital/Mobile – “QUÉ MIRÁ BOBOT” by ISLA for Netflix
Integrated campaign – “Wednesday Hates Marketing” by Netflix for Wednesday
Key Art – “Beef” from Netflix for Beef
Merchandise/Premium – “Big Brother’s #MEMERABILIA” by Media.Monks for Big Brother
Away from home – “The Infected Billboard” by Dentsu Creative for The last of us
Teaser – “The Light” by Trailer Park Group for All the light we can’t see
Trailer – “Don’t Go” by Trailer Park Group for Dahmer – Monster: The Jeffrey Dahmer Story
Videopromocraft – “Don’t Go” by Trailer Park Group for Dahmer – Monster: The Jeffrey Dahmer Story
Audio/visual campaign – “Barbie Theatrical Campaign” by Giaronomo Productions for Barbie
Audio/visual craftsmanship – “Welcome” by Giaronomo Productions for Tar
Branded content – “Scream VI x RENO 911 from Comedy Central!” from Paramount Brand Studios for Scream VI
Design – “Slumberland” from Imaginary Forces for Netflix
Experiential/Events/Activation – “Smile Viral Stunt: Reaching Fans in Unexpected Ways” by Paramount Pictures for Smile
Fan engagement – “M3GAN Digital Campaign” by Addison Interactive, Inc. and BOND for Universal Pictures
Integrated campaign – “Barbie – Integrated Campaign” by Warner Bros. Pictures for Barbie
Key Art – “Tar – Teaser” by AV Print for Focus Features
Original content– “Smile Viral Stunt: Reaching Fans in Unexpected Ways” by Paramount Pictures for Smile
Place – “TV60 ‘Click Review’” by MOCEAN for Evil dead rise
Teaser – “Sheep” by AV Squad for Killers of the Flower Moon
Trailer – “Welcome” by Giaronomo Productions for Tar