Barbie is going GREEN! Mattel launches its first doll collection made from 90% recycled ocean-bound plastic
- The Barbie Loves the Ocean collection includes 3 dolls and a range of accessories
- Parts are made of 90% plastic sourced from a 50km radius of waterways
- Each doll costs £12.99, while the accompanying Malibu Beach Shack costs £26.99 – all of which will be on sale at Tesco from September 2.
She’s been a kid’s favorite since its launch in 1959, and now Barbie is swapping her usual pink for green.
Mattel, the company behind the iconic doll, has announced that it is launching its first doll collection made from 90 percent recycled, ocean-bound plastic.
The collection includes three dolls and a range of accessories, all made from recycled plastic.
The launch is part of Mattel’s broader goal to achieve 100 percent recycled, recyclable or bio-based plastic materials for all of its products and packaging by 2030.
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Mattel, the company behind the iconic doll, has announced it is launching its first doll collection made from 90 percent recycled, ocean-bound plastic.
The collection is called Barbie Loves the Ocean and includes three dolls and a range of beach-themed accessories.
Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls at Mattel, said: “Our 62-year legacy is steeped in evolution as we consistently drive initiatives designed to better reflect the world children see around them.” .
“Barbie Loves the Ocean is a great example of sustainable innovations that we will implement as part of creating a future environment in which children can thrive.
“We are passionate about leveraging the scope and reach of our global platform to inspire children to be part of the change they want to see in the world.”
The plastic parts are made from 90 percent plastic sourced from within 30 miles (50 km) of waterways in areas without formal waste collection systems.
Each doll costs £12.99, while the accompanying Malibu Beach Shack costs £26.99 – all of which will be on sale from Tesco from 2 September.
The new recycled dolls come shortly after Mattel launched Mattel PlayBack – a toy return program designed to recover materials from old toys and reuse them for future products.
And the company isn’t alone in going “green” with its toys.
Lego also recently announced a goal to use sustainable materials in all its products and packaging by 2030, starting with its leaves, shrubs and trees, which are now made with plastic sourced from sugar cane.
Meanwhile, MGA Entertainment, the company behind the popular LOL Surprise! invites its customers to box all accumulated waste and send it to TerraCycle for recycling.
However, more needs to be done to make toys ‘greener’.
In 2012, the British Toy and Hobby Association commissioned a recycling study related to toy packaging, and found that only 72-73 percent of packaging was recycled.
It explained: “About 0.7 percent of retail packaging entering the home comes from toy and hobby products, and it is estimated that 90 percent of toy packaging can be recycled, of which 72-73 percent is currently the case.”
HOW MUCH RECYCLING IS THERE ON THE DEPOSIT?
Every day, millions of us throw a plastic bottle or cardboard container in the trash – and we feel like we’re doing our part for the environment.
But what we may not realize is that most plastic is never recycled at all, but often ends up in landfills or incineration depots.
Of the 30 billion plastic bottles used annually by UK households, only 57 percent are currently recycled, half going to landfill and the other half to waste.
Most plastic is never recycled and often ends up in landfills or incineration depots. About 700,000 plastic bottles a day end up as litter
About 700,000 plastic bottles a day end up as litter.
This is largely due to plastic packaging around bottles that are not recyclable.
Every year the UK throws away 2.5 billion ‘paper’ cups, which amounts to 5,000 cups per minute.
Shockingly, less than 0.4 percent of this is recycled.
Most cups are made of cardboard with a thin layer of plastic.
This previously caused problems with recycling, but can now be removed.
Five specialist recycling plants in the UK have the capacity to recycle all cups used on our high streets.
Making sure that the paper cups end up in these factories and are not thrown away incorrectly is one of the biggest problems in recycling the paper drums.