Greta Gerwig’s highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling as Barbie and Ken is set to premiere July 21.
Within hours of the film’s final trailer being released, analysis of Google search data reveals that online searches for “Barbie fashion” (aka Barbiecore) exploded 106% worldwide.
Barbicure fashions are inspired by the beloved Mattel doll and feature her bold, energetic, and feminine aesthetic. DailyMail.com reveals how to get the look right.
Greta Gerwig’s highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling as Barbie and Ken is set to premiere July 21.

Within hours of the film’s final trailer being released, analysis of Google search data reveals that online searches for “Barbie fashion” (aka Barbiecore) went up 106% worldwide.
Pink has been trending ever since Valentino Creative Director Pierpaolo Piccioli debuted the bold color dramatically in the fall/winter 2022-23 Valentino Pink PP collection.
But the fun shade has acquired an entirely different aesthetic thanks to Barbie, except for the plastic—it’s cool!
A new discovery by fashion site Flaunt Your Fashion reveals that searches for “pink clothes,” Barbie’s signature color, have risen 174% since the trailer went online.
Barbie’s famous blonde hair also made an impact on the internet as searches for “blonde hair dye” rose 157% overnight.

Pink has been in vogue ever since Valentino Creative Director Pierpaolo Piccioli showed off the bold hue dramatically in his Fall/Winter 2022-23 Valentino Pink PP Collection
Barbie’s style is popular on TikTok and among Generation Z, who are known for their love of nostalgia and their desire for self-expression through clothing.
Celebrities like Winnie Harlow, Gigi Hadid, and Nicky Hilton created the look their own in upscale it-girl versions.
Winnie mastered the trend at YouTube’s beauty fest in a metallic pink mini dress with a flared, petticoat-like skirt.
The 28-year-old model paired the dress with heeled sandals.
Her hair was styled in a bun on top of her head, and her diamond necklace and diamond earrings were put on full display.
Machine Gun Kelly and Megan Fox have been such fans of if bubblegum pink for quite some time, that they’re even rocking the color in their hair.

Winnie Harlow hit the YouTube beauty pageant look in a metallic pink mini dress with a flared, petticoat-like skirt.

Machine Gun Kelly and Megan Fox are Barbie-inspired fashion lovers whose pink hair matches their outfits

Nicky Hilton channeled a head-to-toe pink Barbie on the streets of New York, with rhinestone-embellished heels

Gigi Hadid embodied the modern Barbie in a head-to-toe floral look, complete with platform shoes.

Loulou heart-shaped sunglasses by Saint Laurent, $540; mytheresa.com
In terms of clothing, Barbicourt fashion is anything that references the gorgeous world of blonde beauties.
It featured items like tulle skirts, crop tops, high-waisted shorts, and faux fur coats, often with a ’90s-inspired twist.
To get the look just right, embrace your inner child with pastel colors like pink, yellow, baby blue, and lavender.
Don’t be afraid to play with prints or mix and match bold patterns like polka dots and cotton, a staple in Barbie’s wardrobe.
Complete your Dream Barbie wardrobe with outfits decorated with sequins, rhinestones, and furry accents.
Heart-shaped sunglasses, comic jewelry, and PVC high-heeled shoes are a must!
In terms of beauty, stock up on sparkly makeup and big hair bows for a Barbie-inspired look.
If you approach the trend with a carefree spirit, you will surely get it right.