Banned brand Aukey still sells earplugs on Amazon

When Amazon started cracking down on mobile electronics companies with shady review programs, Aukey and Mpow were the first to be tricked – and yet Aukey is still selling at least three sets of wireless earbuds at the giant online retailer, The edge has found.

Two weeks ago, I pointed out to Amazon PR that both Aukey and Mpow had seemingly found a way around their bans. Mpow had an “xMpow MFly” set of wireless Bluetooth headphones, and Aukey sold several sets under the “Key Series” sub-brand.

Since then I have been following their product pages and today I noticed that the xMpow MFly is gone. But Key Series is alive and kicking with three products. Aukey seems to be paying Amazon extra to promote them in search as well, as you can see in their “sponsored” disclaimers:

Aukey is paying to promote two of its wireless earbuds to Amazon, despite being kicked off the platform two months ago.
Screenshot by Sean Hollister / The Verge

There is no doubt that these are Aukey products. You can see the Aukey brand on the charging case for those EP-N7 earbuds above. Aukey introduced the brand with an official press release in May 2019, and at least two Key Series products, including these T-10 wireless earbuds, have YouTube videos on Aukey channel.

However, it is possible that Key Series has been spun off or that these Amazon listings are managed by a reseller. The Key Series website contains no official references to Aukey, but does contain a mention of a UK based Primtech Limited.

But it also appears that Key Series had additional products on Amazon that did disappear. As with other electronics companies booted from Amazon, there are several blanks lege on the brand’s Amazon seller page.

Related: I’m still collecting photos of your Amazon package attachments, whether they’re suspicious or not. They will help me with a future story. If you haven’t already, could you send me pictures of it at sean@theverge.com?