Bang & Olufsen launches its first pair of true wireless noise canceling earbuds

Bang & Olufsen’s Beoplay EQ is the first pair of true wireless noise canceling headphones from the Danish audio brand. Two microphones on each earbud handle noise cancellation tasks in addition to an additional microphone for making calls, for a total of six across the two earbuds. They will be released worldwide on August 19 in black and gold.

At $399 (£359 / €399), the Beoplay EQ is about $50 more expensive than B&O’s non-noise-cancelling Beoplay E8 earbuds at launch. They don’t have the formidable battery life of the third-generation E8, which reaches a total charge of 35 hours from the earbuds and case combined. Instead, the Beoplay EQ can run for approximately 20 hours when used with the charging case. However, the battery life of the earbuds themselves is about the same, about six and a half hours with ANC on, or seven and a half with turned off. Charging is done via wireless charging via USB-C or Qi.

Their case offers two additional charges for a total of 20 hours of playtime.
Image: Bang & Olufsen

To round out the specs, Beoplay EQ supports Qualcomm’s adaptive AptX standard, which can make various adjustments to optimize your wireless audio depending on your environment or the content you’re listening to. The earbuds also support the AAC and SBC codecs and there is an IP54 rating for dust and water resistance.

Like all Bang & Olufsen devices, the Beoplay EQ are not exactly cheap. They’re $150 more expensive than Apple’s AirPods Pro and about $120 more than Sony’s WF-1000XM4 — our current pick for the best noise-cancelling earbuds available. But what else would you expect from a company whose Xbox headset costs about as much as the console it’s designed to be used with.