Emily in Paris bakery made famous by TV show telling fans to stop leaving BAD reviews after visitors said it didn’t live up to its image
- La Boulangerie Moderne finds that 40 percent of the merchandising comes from the fans of the show
- The owner says that people have wrong expectations after watching the series
A bakery made famous by the Netflix comedy-drama Emilie in Paris has pleaded with fans to stop leaving bad reviews after visitors said it did not live up to its image.
La Boulangerie Moderne, a 19th-century bakery in the 5th arrondissement, sees 40 percent of its trade come from fans of the show, which follows the romantic adventures of a young American, played by Lily Collins.
Despite this, the company has faced criticism from a minority who argue that its afflictions with chocolate, croissants, and service weren’t what they expected after watching the series.
Residents are tired of the constant stream of tourists queuing to take selfies on the quiet street outside.
It frustrates us. “Because of the series, people have wrong expectations,” said owner Thierry Rapigneau.
Pictured: people dining outside La Boulangerie Moderne. The 19th century bakery, located in the 5th arrondissement, sees 40 percent of its trade come from fans of the show
They believe our products will be amazing. But we have remained a classic neighborhood bakery. We never claimed to be anything else,” he told BFMTV News.
His daughter, Ines Rabineau, posted a video on TikTok asking fans of the TV series to stop chasing the store.
“My dad was really hurt by this situation,” she said.
A lot of people expect to find something out of this world, but we’re just a very traditional maker. We are not here to sell you a dream.
Followers of the show have boosted trade and created problems for other businesses and cultural venues that Emily has visited.
The Terra Nera restaurant, called Les Deux Compères in the series, is packed with tourists, many taking advantage of Emily’s special menu.
The Paris Council has mixed feelings about the show. Some of Mayor Anne Hidalgo’s deputies have called the series pure American rubbish, but others are pleased with the wealth of visitors it brings.
The city’s tourism board has listed Emily’s favorite spots and offers tours in the character’s footsteps.
Pictured: a scene from Emily in Paris. The show follows a young American woman from the Midwest who is hired by a marketing firm in the French capital to provide them with an American perspective on things.
Emily in Paris follows a young American woman from the Midwest who is hired by a marketing firm in the French capital to give them an American perspective on things.
The first chain includes restaurants such as Brasserie de l’Isle Saint-Louis and Café de Flore.
Other restaurants featured on the show include Le Café Marly, La Société, The Bombardier, and La Boulangerie Moderne.
In January of last year, Collins confirmed that there would be a fourth season of the show.
The post, which was accompanied by a photo of the actress wearing an Emily in Paris T-shirt, read: “Wake up early to tell you some very exciting news… @emilyinparis is back for Season 3…and wait for it, Season 4!!!!!! Emily will either love or hate this ad costume but she will scream either way. Really love you all. Thank you so much for the amazing support. Seriously can’t wait for more. Mercy Bocoup!!…
