It was business as usual for Pip Edwards as he made a triumphant return to Australian Fashion Week on Tuesday.
The designer was firing on all cylinders as she showcased her first PE Nation collection since her spectacular split with business partner Claire Greaves.
Backstage, there were no signs of tension as the models lined up ready for their moment on the runway.
Military precision ensured the range of tracksuits were styled perfectly for their runway debut.
The models lined up before the show, working their angles for some candid shots that proved Pip can go it alone and come out on top.
It was business as usual for Pip Edwards (pictured) as he made a triumphant return to Australian Fashion Week on Tuesday to showcase the new PE Nation collection.
Pip herself showed off her sensational sense of style when she hit the catwalk on Tuesday.
The PE Nation co-founder, 44, appeared on the catwalk to greet the crowd at Sydney’s Carriageworks venue after her brand’s highly anticipated show.
It marked Pip’s first AFW show with PE Nation since the shock departure of his business partner and co-founder Claire Greaves following their fallout.
At the show, models strutted their stuff to show off the sportswear brand’s latest collection, while Pip pulled out all the stops for the event.
Backstage, there were no signs of tension as the stunning models lined up ready for their moment on the catwalk.
Military precision ensured the range of tracksuits were styled perfectly for their runway debut.
Pip put on a leggy display in a completely sheer black skirt over black underwear as she celebrated her brand’s latest collection.
She paired her bold ensemble with a black zip-up sports jacket and a pair of chunky black and white sneakers as she proved to be her best publicity.
Pip completed her modern look with a dramatic palette of bronzed makeup and appeared in good spirits as she waved to the crowd.
The fashion entrepreneur took to the runway alongside her models as they sported chic PE Nation outfits, including tracksuit sets in pastel blue and pink.
Pip previously teased how PE Nation would undergo big changes at AFW, shedding the bright colors and conflicting prints that were once synonymous with the brand.
The models lined up before the show, with candid images proving that Pip can go it alone and come out on top.
The designer was firing on all cylinders as she showcased her first PE Nation collection since her spectacular split with business partner Claire Greaves.
“We basically had to do a complete cleanup of the color palette so that the rebranding and relaunch you’ll see is a complete cleanup, which will be a big impact.” [compared with] “The PE Nation you know,” he told The Australian.
“Our fabrics are very luxurious, our silhouettes are luxurious, but they are anchored in the active.”
The AFW show came just two months after PE Nation confirmed that co-founder Claire Greaves (formerly Tregoning) was stepping away from the business.
Pip has taken over as sole creative director following Claire’s shock departure and is giving the brand a major overhaul and relaunch.
The move marked the end of one of Australian fashion’s longest-running relationships and will allow Claire to “pursue other creative endeavours” and take her career in a new direction.
Pip put on a leggy display in a completely sheer black skirt over black underwear as she celebrated her brand’s latest collection by appearing on the catwalk herself.
Last week, he deleted all posts on the PE Nation page. “This new beginning has been started with a clean slate to mark the beginning of a new era,” Pip wrote.
Pip has since deleted all traces of Claire, who he worked with for 10 years, from PE Nation social media in a shocking move.
Last week, he shared an update to his personal Instagram page, noting that he had just deleted all posts on the PE Nation page.
The law deletes years of posts promoting the sportswear brand and all traces of its former business partner from the page.
Countless photos of Pip and Claire attending events together and promoting their brand are gone, as Pip begins a new chapter in his professional life.
Pip and Claire, who were recently hit by rumors of a break-up, co-founded an athleisure brand in Sydney in 2015 and grew it into a thriving global business (both pictured in 2022).
She poignantly captioned her post: ‘The past has been celebrated and we now pave the way for a new beginning.
“This new beginning began with a clean slate to usher in a new era @penation #penation.”
The brand told the Daily Telegraph on Claire’s departure: ‘After 10 years of running PE Nation with her friend and co-founder Pip Edwards, Claire Greaves has made the decision to step down from the day-to-day management of the business.
‘Claire will remain on the board and retain her shareholding as the business continues to prosper in the very creative and visionary hands of Pip Edwards at the helm, alongside the board.
‘The company has secured and developed an extremely strong design and product team.
“Pip and the company fully support Claire’s transition to pursue other creative endeavors and wish her the best in her next chapter.”
Pip and Claire, who were recently hit by rumors of a break-up, co-founded an athleisure brand in Sydney in 2015 and turned it into a thriving global business.
Pip has taken over as sole creative director following Claire’s shock departure and is giving the brand a major overhaul and relaunch.
