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Baby Shark is getting a second set of NFTs — yes, second

Pinkfong, the company behind ‘Baby Shark’ – aka the song with the most viewed video on YouTube – has announced an NFT project titled ‘Baby Shark: Collection No. 2’. The NFTs in the collection, all 10,000, feature generative art from the titular baby shark and the rest of its shark family. Generative NFTs are like the Bored Ape Yacht Club, where a collection has several randomized properties.

When I first heard this news, I had two thoughts at once (using up my entire daily allotment):

  • Please tell me they are not trying to sell NFTs to children


So yeah, this is apparently going to be the second set of NFTs featuring Brooklyn (TIL, that’s the baby shark’s name) and his family. The first was announced late last year and according to Pinkfong sold out immediately. I am sorry to inform you that people have spent hundreds and even thousands of dollars on these NFTs even though the first sale was in December 2021. according to the market follower of NonFungible, just before the NFT market started to collapse. Unfortunately, that probably means there are some Baby Shark bag holders Outside.

Whether Pinkfong is trying to get kids interested in this… I really don’t know where I’m going. To be road map (which, yes, also includes the development of “Baby Shark’s Footprint and the Universe in the Metaverse”) it seems very written for investors and adults alike. Still, it also counts on you to know and care about the “Baby Shark” characters and want to be a part of the community. That’s just not something I think is true for most adults, although I think I could always be wrong about that.

What is certain? not for kids is the “Baby Shark” party on NFT.NYC that Pinkfong will use to celebrate its second round of NFTs. The company describes the event as an “evening of fantastic entertainment, music and networking”, and let me tell you; I definitely want to know what kind of networking goes on at a party for “Baby Shark” NFTs. Am I curious enough to go through NFT.NYC to find out? Well, unfortunately I was too busy with other things that day (plus, you know, I wasn’t invited for some reason). But if you eventually go send me an email to tell me how it was.

I certainly wouldn’t say this invite looks like kids.

When it comes down to it, you’re not going to hear any judgment from me about the adults who personally decide to get on the “Baby Shark” NFT bandwagon when this collection comes out later this year. (Not because I don’t judge people for buying NFTs, but because I usually do it quietly.) But Pinkfong’s website states that the company is about “defining the early moments of childhood.” Parents out there, please – don’t define your kids’ first moments with speculative assets.

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