Auto-up start Lordstown Motors reveals first footage of its $ 52,500 electric pick-up challenger for Ford, GM and Tesla
- Ohio’s Lordstown Motors revealed the footage to the public on Tuesday
- The $ 52,000 Endurance Pickup will go into production next year
- Company founded in 2019 hopes to handle EV trucks from Tesla, Ford and GM
The young company Lordstown Motors has unveiled images of its first vehicle, a $ 52,500 electric pickup, which it believes will match the upcoming offerings from Tesla, Ford and General Motors.
Based in Ohio, Lordstown was founded last year and plans to begin production of its Endurance pickup next year in hopes of beating bigger competitors and gaining market share.
The company planned to unveil the first Endurance for production at the North American International Auto Show in Detroit in June, before the event was canceled due to the pandemic.
Now Lordstown will instead, probably at the end of June, make a ‘virtual’ reveal and pre-order all 20,000 pickups that the automaker will build next year.
The young company Lordstown Motors has unveiled the first images of its first vehicle, the $ 52,500 Endurance Electric Pickup
The Endurance has a range of 250 miles per charge, a towing capacity of 7,500 pounds and a peak power of 600 hp
- Base price: $ 52,500
- EV range: 250+ miles
- Charging time: 10 hours of standard AC, 0.5 to 1.5 hours of DC fast charging
- Towing Capacity: 7500 lbs
- Drive: 4 hub electric motors
- Peak power: 600 hp
- Top speed: 80 mph (software controlled)
Newly released specs show that the Endurance abandons a traditional drivetrain and instead uses wheel hub motors that power each wheel independently – a design used in heavy machinery, but never in a passenger car.
The Endurance has a range of 250 miles per charge, a towing capacity of 7,500 pounds and a peak power of 600 hp.
Lord Burns CEO Steve Burns predicts that his company will hit the market before fully electric pick-up trucks are planned by Ford and GM.
“It is very rare in the car industry to get a free job,” Burns said Detroit Free Press. “The # 1 and # 2 best-selling pickups in the United States do not offer an all-electric pickup.”
Ford plans to launch an electric version of its best-selling F-150 in 2022. GM is planning an electric pick-up under GMC’s Hummer brand, which will go into production in late 2021.
Lordstown Motors is rushing to rebuild its factory near Youngstown, Ohio to build 30 pre-production Endurance pickups by December and 20,000 production models by 2021
Tesla also has plans to begin production of its quirky Cyber Truck at the end of next year, with an entry price of $ 39,000 for the rear-wheel drive model.
All will compete for a share of the U.S. pickup market, where 2.5 million full-size pickups were sold last year, according to Kelley Blue Book data.
“You don’t create a need; that is in demand, “said Burns. “We are going to be the first electric trolley and nobody will have that for years.”
Currently, Lordstown Motors is rushing to redesign its facility near Youngstown, Ohio to build 30 pre-production Endurance pickups by December and start building 20,000 production models by 2021.
Tesla also plans to release its electric Cyber Truck (above) in late 2021
Tesla CEO Elon Musk is seen after a failed demo shattered the Cybertruck window glass
Burns insists that the Endurance matches every way possible with a traditional gasoline pickup.
“If you’re stuck in the mud next to a traditional pickup, we’ll be the first to come out,” he told the Free Press.
“We expect it to be extremely rough and robust, but it’s quiet and fast. It’s strong enough to drag, but if you don’t drag, it’s very fast, ”Burns said.
He said the Endurance can go from zero to 60 mph in 5.5 seconds.