Australia’s most popular cookie of 2024 has been revealed, with foodies across the country crowning a well-known purchase as their favourite.
The original Tim Tam has taken first place for the second time in a row.
In 2022, Australians preferred Jatz as their favorite cookie in all but one state, but Australia’s sweet tooth has reigned again.
Arnott’s sold more than 300 million product packs in 2024 across its 134 different types of crackers.
2.8 million households devoured Australia’s favorite chocolate cookie, which celebrated its 60th birthday in 2024.
Arnott’s also revealed Australians were the most “loyal” to Tim Tams, with the most repeat purchases of Arnott’s biscuits this year.
However, Tim Tams also received its fair share of backlash throughout the year, with many Australians “outraged” by the “stunning” and “un-Australian” price rises at Coles and Woolworths.
Earlier this year, a pack of Tim Tams cost a staggering $11.70 at a gas station in Kalumburu, in the far northwest of Australia.
Tim Tams have taken the top spot as Australia’s favorite cookie for the second time in a row.
Tim Tams was the only sweet cookie in the top five, followed by Barbecue Shapes, Chicken Crimpy Shapes, Pizza Shapes and Jatz.
Tim Tam Double Coat jumped two spots from 2023 to number six, closely followed by Salada Original, Mint Slice, Scotch Finger and Monte Carlo crackers.
Arnott’s has been connecting Australians by sharing a cookie for over 150 years and has become a beloved brand.
The five oldest crackers Australians can still buy today are: Milk Arrowroot (1882), Arnott’s Water Crackers (1882), SAO, Iced VoVo and Scotch Finger (all from 1906).
What were Arnott’s top ten cookies in 2024?
1. Tim Tam Original
2. Barbecue shapes
3. Shape the curly chicken
4. Pizza with shapes
5. Jatz
6. Tim Tam Double Layer
7. Original Salad
8. Mint slice
9. Scottish finger
10. Monte Carlo