Everyone loves a bargain.
But a store's customer service stands out above all others, and surprisingly, it's not Kmart or its rivals at the Target or Big W. mall.
Costco was named the leading discount department store in Australia with 88.6 percent customer satisfaction in July, according to Roy Morgan's latest research.
The warehouse giant simply outperformed its main rival Target with 88.5 percent and Kmart with 88.4 percent.
Chain of discounts Kmart has taken third place with a customer satisfaction of 88.4 percent
Costco has been named the leading discount department store in Australia with 88.6 percent customer satisfaction in July, Roy Morgan's latest research shows
Revealed: customer satisfaction of the discount department store
1. Costco: 88.6%
2. Objective: 88.5%
3. Kmart: 88.4%
4. Great W – 86.7%
5. Best and least: 86.4%
Source: Roy Morgan
Roy Morgan's CEO, Michele Levine, said Costco is the third discount department store after Kmart and Target proved the victory in the monthly prize so far in 2018, indicating the high level of competition among the top chains.
"Costco's victory was incredible, with a customer satisfaction rating of 88.6 percent that was a hair's breadth away from rivals Target and Kmart," he said.
"It occurs when the US retailer unveiled plans for an ambitious expansion with the opening of a huge new distribution center in western Sydney next year, which indicates a greater online retail presence."
The biggest improvement in the last year came from Best & Less, which obtained a customer satisfaction rating of 86.4 percent after having risen 1.8 percent in 12 months.
The American warehouse giant tops the list just ahead of the main rivals Target and Kmart
The monthly Costco winner increased by 1.7 percent and Target increased by 1.5 percent.
"The focus on customers resulting in high customer satisfaction ratings from major discount department stores shows that Costco, Kmart, Target, Big W and others are taking seriously the threat posed by Amazon online retailer," he said. Mrs. Levine.
& # 39; Amazon recently became the second company to achieve a $ 1 trillion stock market capitalization.
"In an increasingly competitive environment with discount department stores facing increasing competition from online retailers such as Amazon, the two department stores Myer and David Jones, specialized retailers and, of course, each other, maintaining a high level of satisfaction of the customer and building a reputation for trust is the key. "
Discount retailer Target finished in second place with 88.5 percent customer satisfaction
The most important improvement over the past year came from Best & Less, which scored 86.4 percent on customer satisfaction, while Big W scored 86.7 percent.
The latest research was based on face-to-face interviews with more than 50,000 Australians each year in their own homes, including more than 9,000 interviews with people who shop at a discount department store in an average of four weeks.
Last month, Roy Morgan revealed that the German discount supermarket chain Aldi was the most trusted brand in Australia for the second time in a row.
"The success of the German discount supermarket chain Aldi is a great example of how building a reputation for trust and reliability is a solid foundation on which to build a successful business," said Ms. Levine.
& # 39; Aldi has consistently been rated as one of the most trusted brands in Australia by the Roy Morgan Net Trust survey. Aldi not only gets a high score for his confidence, but also has an insignificant level of "distrust", the key to a high net confidence score (NTS).
"In fact, as our most recent NTS results show that Aldi is now the most trusted brand in Australia, in all industries."