Australian skincare brand Lanolips sells a 101 Ointment every minute

An Australian beauty brand is struggling to stock a multi-purpose ointment that can be used to moisturize lips and soothe dry skin on the face and hands.

The $18.95 ‘101 Ointment’ from Lanolips has been voted the “World’s Best Lip Balm” in multiple awards and is so popular that one is sold every minute.

The product is packed with ultra-pure Australian lanolin, fat extracted from sheep’s wool that mimics human oils and is often referred to as ‘Nature’s Wonder Moisturiser’.

The formula is 100 percent natural, vegetarian and holds 400 times its own weight in moisture – meaning it hydrates the skin from the outside in.

The affordable beauty buy has attracted an audience of celebrity fans, including supermodel Gigi Hadid, who recently named it as one of her top “post-pregnancy skin secrets.”

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Australian beauty brand Lanolips is struggling to stock a multi-purpose ointment that can be used to moisturize lips (a client is shown before and after) and soothe dry skin on the face and hands

The $18.95 '101 Ointment' (right) has been named the

The $18.95 ‘101 Ointment’ (right) has been named the “World’s Best Lip Balm” in multiple awards and is so popular that one is sold every minute

The product is packed with ultra-pure Australian lanolin, fat extracted from sheep's wool that mimics human oils and is often referred to as 'Nature's Wonder Moisturiser'.

The product is packed with ultra-pure Australian lanolin, fat extracted from sheep’s wool that mimics human oils and is often referred to as ‘Nature’s Wonder Moisturiser’.

The 25-year-old first-time mother who welcomed daughter Khai in September 2020 said she uses the multi-purpose ointment on various areas of her face, including her lips, cheekbones, on the tip of her nose and along the edge. of her eyebrows. .

“I like to moisturize my lips after my skincare and before I start applying makeup so it can stay on your lips during your routine so that if you have lipstick at the end it’s been sitting for a bit,” said Gigi. Fashion.

“This is called the 101 Ointment, but it’s for everything.”

Supermodel Gigi Hadid (pictured) recently named the affordable beauty buy as one of her top 'post-pregnancy skin secrets'

Supermodel Gigi Hadid (pictured) recently named the affordable beauty buy as one of her top ‘post-pregnancy skin secrets’

The 25-year-old mother (pictured) said she used the ointment on various parts of her face, including her lips, cheekbones, on the tip of her nose and on the edge of her eyebrows.

The 25-year-old mother (pictured) said she used the ointment on various parts of her face, including her lips, cheekbones, on the tip of her nose and on the edge of her eyebrows.

Why is Lanolips so popular?

The product uses naturally derived lanolin and lanolin oil, a type of wax secreted by sheep’s wool that mimics the oils of human skin.

It has the powerful ability to hold 400 times its own weight in water, meaning it can bring moisture back into your skin at the same time.

The balm itself is not greasy or sticky and it is recommended to warm the ointment between the fingers before applying it.

It is also safe to use during or after pregnancy for nursing mothers and newborn babies.

Bella and Anwar Hadid’s older sister said she “dabs” the ointment anywhere her “skin feels dry,” including the tip of her nose, lips, cheekbones and the edge of her eyebrows.

Other celebrity fans include model-turned-businesswoman Rosie Huntington-Whiteley, who declared her love for the product in a video uploaded to her YouTube channel in July 2020.

The 34-year-old said she always has an extra balm in her beach bag, adding: ‘It’s ‘nice to have something small on your lips’.

Rosie Huntington-Whiteley (pictured) declared her love for Lanolips in a video uploaded to her YouTube channel in July 2020

Rosie Huntington-Whiteley (pictured) declared her love for Lanolips in a video uploaded to her YouTube channel in July 2020

The formula is 100 percent natural, vegetarian and holds 400 times its own weight in moisture - meaning it hydrates the skin from the outside in

The formula is 100 percent natural, vegetarian and holds 400 times its own weight in moisture – meaning it hydrates the skin from the outside in

Fans rave about the ointment in online reviews, with many saying they love that the ointment is not “greasy or sticky” and penetrates the lips to lock in moisture.

A product description on the brand’s website recommends warming a pea-sized amount of ointment between your fingers, then dabbing it gently on your skin for best results.

Hundreds of reviewers have given the ointment five stars, calling it their “holy grail” beauty product and a “skin savior.”

‘I use it every day and am now on my fourth tube. It retains moisture for a long time and feels great. I would highly recommend it to others,” one woman wrote.

Lanolips founder Kirsten Carriol (pictured) previously explained the composition of the product, saying,

Lanolips founder Kirsten Carriol (pictured) previously explained the composition of the product, saying, “Its molecular structure is most similar to that of human skin lipids.”

A second added: ‘So glad I tried this and honestly don’t think I can go back. The formula is super moisturizing and looks great, not too shiny like I’ve found with other products.’

Lanolips founder Kirsten Carriol previously explained the composition of the product, saying, “Its molecular structure most closely resembles that of human skin lipids.”

This means that the ointment acts as a double barrier, protecting the skin from external influences while moisturizing it at the same time.

Lanolips products are available in Australia at Priceline, Mecca and online at the brand’s website.

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