An Australian mother was left upset and frustrated after visiting Kmart to buy a pair of shorts for her daughter.
While browsing the children’s section, Althea noticed a surprising difference in length between the girls’ and boys’ shorts.
The $15 sequined jean shorts for girls appeared to barely reach mid-thigh, while the $15 Moto jean shorts for boys nearly reached the knee.
In a videoAlthea compared the two and looked outraged at the realization.
“I’m at Kmart buying my daughter some shorts and look at this. Why are they so fucking small?” she said, holding up the two shorts to show the difference.
“I really hate this. Why do we make them so short for girls? This is a size three.”
Daily Mail Australia has contacted Kmart Australia for comment.
The video has since been viewed more than 798,000 times, with other women saying the subject matter was disturbing.
While browsing the children’s clothing section at Kmart Australia, mum Althea (pictured) noticed a surprising difference in length between girls’ and boys’ shorts.
The $15 girls’ sequin jean shorts (left) appeared to barely reach mid-thigh, while the $15 boys’ Moto jean shorts nearly reached the knee (right).
Both customers and employees said they had also noticed the striking difference, as many mothers were buying boys’ clothes for their daughters.
“I buy boys’ clothes for my daughter. The jumpers and jeans also seem thicker to me,” said one mother.
“As someone who works at Kmart, the amount of times I’ve been in the girls section folding clothes and just looking at the clothes makes me wonder who decided to make the clothes, especially the girls’ swimsuits,” wrote another.
Another employee said: “As a Kmart team member, I have also noticed this and it bothers me A LOT.”
“I’ve seen parents add frilly extensions to the bottom of girls’ shorts to make them longer but still cute. The fact is that people have had to do that instead of companies manufacturing just for girls and boys,” another person noted.
In the comments, Althea revealed that she bought the denim shorts from the boys’ section because she “needed something quick,” but her daughter wasn’t happy because she liked the flowers on the girls’ design.
“It’s worrying, actually. It’s a problem that goes way beyond shorts. It’s the fact that girls’ clothes are always decorated with hunted animals. Unicorns, bunnies,” Althea said. news.com.au.
‘So the children’s clothes are hunting dinosaurs, lions, etc., which perpetuates the idea that girls and women are helpless and weak, and boys and men are aggressive and strong.’
