Australian couple behind the cult-vintage denim brand of Bella Hadid and Sofia Richie

Rolla & # 39; s Jeans were launched by designers Andy Paltos and Sarah Gilsenan after the pair got tired of & # 39; jegging-type & # 39; use fabric instead of denim.

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The Melbourne-based couple changed their own vintage denim to fit comfortably on their bodies when they turned a 70s flares into a company in 2012.

& # 39; I loved the way vintage fabrics looked and felt – they were cooler and more robust – they hold you, & # 39; Sarah told FEMAIL.

Rolla & # 39; s Jeans were launched by designers Andy Paltos and Sarah Gilsenan (right) after the couple got tired of seeing that & # 39; jegging-type & # 39; fabric was used instead of denim

Rolla & # 39; s Jeans were launched by designers Andy Paltos and Sarah Gilsenan (right) after the couple got tired of seeing that & # 39; jegging-type & # 39; fabric was used instead of denim

They started out small by dressing up their friends who were in bands, but it wasn't long before news came about their pastel corduroy numbers and printed t-shirts.

Celebrities came knocking on the door from Bohemian artists such as Florence Welch and Lorde to high fashion models such as Emily Ratajkowski, Hailey Clauson and Shanina Shaik.

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Stylist Olivia Palermo wore Rolla & # 39; s on the cover of Elle Magazine, Elle Fanning on Vogue, and more recently Bella Hadid was spotted in two different versions of their signature jeans on the sidewalk.

Bella Hadid was spotted in two different versions of their signature jeans on the sidewalk and in a museum (photo)

Bella Hadid was spotted in two different versions of their signature jeans on the sidewalk and in a museum (photo)

Bella Hadid was spotted in two different versions of their signature jeans on the sidewalk and in a museum (photo)

Lionel Richie & # 39; s daughter Sofia chose the Rolla & # 39; s Classic Straight for a look in the early 90s on the red carpet earlier this month and will participate in the 2020 campaign for the homegrown brand

Lionel Richie & # 39; s daughter Sofia chose the Rolla & # 39; s Classic Straight for a look in the early 90s on the red carpet earlier this month and will participate in the 2020 campaign for the homegrown brand

Emily Ratajkowski loves the fit of Rolla & # 39; s Jeans

Emily Ratajkowski loves the fit of Rolla & # 39; s Jeans

Celebrities came knocking on the door from Bohemian artists such as Florence Welch and Lorde to high fashion models such as Emily Ratajkowski (right), Hailey Clauson and Shanina Shaik.

& # 39; The Eastcoast Flare that Bella Hadid wore in two colors is our best-selling and best-known fit. The sale of this style in all colors saw a huge lift when she wore them in October, with the brown cord burst sold out, & Sarah said.

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# The combination of the slim-fit, higher waist and flared hem is elongated and comfortable, so it works surprisingly well for everyday use.

& # 39; Our distinctive back pocket with the rounded "spades" shape and dec stitch is super flattering on feminine curves and really lends itself to a high turnout like a square bag sometimes can't.

"This fit is offered in both denim and stretch corduroy fabrics and has become a brand signature."

"This fit is offered in both denim and stretch corduroy fabrics and has become a brand signature," she said (Elyse Knowles pictured)

Lili Reinhart is wearing a summer Rolla & # 39; s dress
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Lili Reinhart is wearing a summer Rolla & # 39; s dress

The jeans has a vintage look

The jeans has a vintage look

& # 39; With a "no rules" approach and focusing on only what works best, we can be agile in today's fast-paced fashion environment, "said Sarah

Lionel Richie & # 39; s daughter Sofia chose the Rolla & # 39; s Classic Straight for a look in the early 90s on the red carpet earlier this month and will be part of the 2020 campaign for the homegrown brand.

So what distinguishes Rolla & # 39; s from the older, well-known denim brands?

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& # 39; With a "no rules" approach and focusing only on what works best, we can be agile in today's fast-paced fashion environment, "Sarah said.

& # 39; We also have a warm & # 39; modern nostalgic & # 39; feeling with which people really seem to resonate and it gives us a bit more character in an excessive brand landscape. & # 39;

Their popularity with women comes from offering forms suitable for hips, thighs and curves.

Their popularity with women comes from offering forms suitable for hips, thighs and curves (Model Maya Stepper shown)

Their popularity with women comes from offering forms suitable for hips, thighs and curves (Model Maya Stepper shown)

Their popularity with women comes from offering forms suitable for hips, thighs and curves (Model Maya Stepper shown)

Australian model Bee Cooper bears the brand
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Australian model Bee Cooper bears the brand

& # 39; The flared legs can add extra length in combination with the high waist, so it's no surprise that these fits are popular, & # 39; she said

& # 39; The flared legs can add extra length in combination with the high waist, so it's no surprise that these fits are popular, & # 39; she said

"Functions such as the high turnout extend the leg while the connecting top block holds you where you need it for comfort that is really flattering," she said

They predict that the straight leg jeans will get more returns this year because of the current obsession with everything in the nineties

They predict that the straight leg jeans will get more returns this year because of the current obsession with everything in the nineties

They predict that the straight leg jeans will get more returns this year because of the current obsession with everything in the nineties

& # 39; Functions such as the high turnout extend the leg while the connecting top block holds you where you need it for comfort that is really flattering, & # 39; she said.

& # 39; The flared legs can add extra length in combination with the high waist, so it's no surprise that these fits are popular.

& # 39; We spend many hours on every corner and proportion of every fit, from the corner of our signature kick bag (so flattering on a round butt!) Up to the hem – so even in a skinny fit a woman feels most flattered she could possibly. & # 39;

They predict that the straight leg jeans will get more returns this year because of the current obsession with everything in the nineties.

& # 39; In these attacks we see our authentic washed, vintage stone blues in demand – something that we also spend a lot of time on to be just right, & # 39; she said.

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You can learn more about Rolla & # 39; s Jeans by visiting their website here.

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