Enraged Australians feel ‘dazzled’ by Coles’ new slogan ‘Great Value, Hands Down’ after the grocery giant posted a billion-dollar profit.
The supermarket launched its controversial new campaign earlier this month, but the claim of Coles products as being ‘great value for money’ was the straw that broke the camel’s back for many clients.
Online commentator Erica Mallett summed up the anger by saying Australians felt “suffocated”.
The new ‘Coles’ ad completely forgot to do one thing: read the room,” she said.
“Amidst allegations of price gouging and billion-dollar profits… They just released a new platform called ‘Feels Like Value,’ which is going to make consumers who are struggling to afford shopping feel angry and upset.
“The last thing you feel when shopping at Coles right now is value.”
Coles’ new slogan ‘Great Value, Hands Down’ has sparked fury as customers say they feel ‘enlightened’ because ‘the last thing shopping at Coles right now is value “.
Despite the criticism, Coles insists the ‘Great Value, Hands Down’ campaign will help Australian shoppers save precious dollars.
“Coles stores across the country and Coles Online have delivered immediate value to customers by reducing the price of more than 500 products for at least three months,” a spokesperson said.
“Overall, savings across the entire basket of more than 500 Down Down products average 19.7 percent.”
Earlier this month, Coles CEO Leah Weckert admitted Australia’s high inflation was boosting profits as more people ate at home instead of dining out.
“Restaurant dining, takeout and cafe coffees are increasingly seen as special occasion treats,” she told analysts as she announced a $1.1 billion profit.
Meanwhile, customer Tim Price called out the supermarket after cutting many checkout operator roles as profits rose.
Hundreds of Australians are flooding social media (above) with rants against grocery giant Coles, which boasts of making a billion-dollar profit.
“Coles made $1 billion last year, but they’re upset, they’re complaining because apparently thefts have increased in their stores. Inventory losses due to thefts are up 20 percent,” a- he declared.
“Here’s something for you, Coles, if you get rid of all your staff and everything is automatic, then, yes, people will steal.
“Making a billion dollar profit while people struggle with the cost of living and then have the nerve to complain about increased flights. Thefts are increasing because of your decisions.
“You’re still making a billion dollar profit, but if the thefts are increasing I’m not surprised, and it’s your fault, so you live with it, Coles.”
Another Coles shopper, Serg Carre, slammed the supermarket after it removed 15p reusable plastic bags from circulation, but began charging customers 25p for paper bags.
“I’ve just left Coles and they have a sign saying, ‘We’ve taken 230 million plastic bags out of circulation,'” he said.
“Let that sink in, they were charging 15c per bag. If they sold 230 million bags last year, that’s $34.5 million worth of plastic bags.
“Coles made $34.5 million selling plastic bags. Now they sell them in paper form. How much will they earn from this?
Coles insists its new ‘Great Value, Hands Down’ campaign will help Australians save on their weekly grocery shopping
Many Australians agreed, with one saying: “It now costs 25 cents for a paper one and it takes two to carry what the plastic one can carry.” »
A second said: “Paper costs more and they rip before you get home so you can’t reuse them. »
“Now I don’t have plastic bags to use as trash bags, so I buy plastic trash bags too,” wrote a third.