Taylor Swift’s concerts in Melbourne have given a big boost to the Australian economy, with spending up 33 per cent over the weekend of her shows.
Some dedicated fans have spent up to $10,000 to experience the tour.
Millie Porter went to all three Melbourne shows and created a special credit card to help pay the expenses.
He estimated he had spent between $7,000 and $9,000 on the Australian leg of Swift’s Eras tour.
‘[That includes] “Clothes, friendship bracelets, all that sort of stuff… to be conservative,” Ms Porter told The Age.
At the Taylor Swift merchandise store, where items include $40 water bottles, $50 tote bags, $120 sweaters and $50 bracelets, she spent a total of $1,400.
Ms. Porter had no regrets despite spending thousands of dollars on tickets, trips, merchandise and more.
“I have so much serotonin, so much joy right now,” she said.
Milkins estimates that he has spent around $30,000 on his devotion to the singer since childhood.
This amount includes expenses for concert tickets, purchasing vinyl records and CDs, purchasing merchandise, covering travel costs, purchasing themed outfits, and tattoos inspired by Swift.
Millie Porter is going to all three Melbourne shows and has created a special credit card to help pay for show expenses.
Taylor Swift’s Eras Tour has proven to be a ‘love story’ for Melbourne’s economy
Some Swift fans were more careful with their money.
One fan said: ‘I spent less than $80 on tickets and beads, and after buying merch, it’ll be $200! How are these people so rich?
Another fan spent $1,500 total, while her friend spent “a little more” than $500.
Over the weekend of Taylor’s concert, spending in metropolitan Melbourne increased by approximately $174 million (+33%) compared to the previous month, according to NAB data.
‘Taylor was certainly the captain of the corporate cheerleaders across the city. From sold-out hotels to bustling restaurants, the resulting economic boost is tangible,” said NAB executive Julie Rynski.
‘The tour has attracted fans from all over the world. And it’s not just about the event itself, but the entire experience: dining before a show, shopping for merchandise, and exploring the city’s vibrant nightlife.
“We know many Australians have pulled back on discretionary spending, but this is the perfect example of Australians saving their hard-earned money for the things that matter to them.”
Georgia Chiarella, owner of cookie shop The Confectionist, said her pop-up shop in Richmond was inundated with fans as they headed to the MCG.
‘We have our factory in Altona North which services our online store, we decided to open a weekend pop-up shop near Richmond station selling Eras Tour themed biscuits. Tickets were sold out every day.
“There was an exciting atmosphere in the air throughout the weekend, we have even seen people hanging around the area hoping to see the singer,” Ms Chiarella said.
